Best seller

Creation of a Streetwear Brand

A course by Smithe
Designer. Mexico City, Mexico.
Joined November 2018
, Designer

Design, produce, and market your first clothing collection

  • Best seller Spanish with subtitles in English
  • 97% positive reviews (412)
  • 11379 students

Design, produce, and market your first clothing collection

Spanish with subtitles in English
  • 97% positive reviews (412)
  • 11379 students
  • 21 lessons (4h 0m)
  • 12 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever
  • Updated on 10/05/2020

Streetwear is so much more than just a fashion trend. It's understanding a lifestyle shaped around skateboarding, surfing, and hip hop in the USA during the '80s and '90s, and nowadays it's everywhere. Street artist and designer Smithe is passionate about streetwear, something that's very evident from his 10 years as creative director of the brand Tony Delfino.

In this course, learn to create a streetwear brand from scratch, starting with a concept and working your way towards selling it online.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The foundations
  • U3
    U3. Design and Production
  • U4
    U4. Photos and Online Store
  • FP
    FP Final project
View details

Start by getting to know Smithe, who tells you about his career as an art director for fashion brands as well as some of his main influences.

Look for references to define the creative direction of your brand, establish a concept and from there, choose a name and develop a logo.

Create a mood board in Adobe Illustrator to specify the style you are looking for, then choose the materials and garments of your first collection; Smithe works on the design of a T-shirt, a sweatshirt, a hoodie, patches, and stickers.

Get started on the first sketches for each of the garments. Digitize the designs with Adobe Photoshop and Illustrator then apply them to a mock-up to see how it looks and fine-tune the details.

Smithe gives you some helpful tips on finding suppliers to bring more expertise to your project and to help print, embroider, and even enhance your designs for each garment.

Finish up by looking at a simple way to photograph your collection to showcase the garments in a more professional way. To do this, do a product and lookbook photoshoot and then create a basic online store to market your new streetwear.

What is this course's project?

Create a streetwear brand step by step, starting with the name and finishing with the design of a five-piece collection.

Projects by course students

Who is this online course for?

Designers, illustrators, and anyone who loves streetwear culture.

Requirements and materials

To take this course, you need to have basic knowledge of graphic design and digital photography, in addition to knowing how to use Adobe Photoshop and Illustrator.

As for materials, you need a computer with Adobe Photoshop and Adobe Illustrator installed.


11379 Students
412 Reviews
97% Positive ratings


A course by Smithe

Teacher Plus

Smithe is a Mexican street artist, illustrator, and designer who has been honing his style and perfecting the narrative of his images for more than a decade, alongside his artistic and creative work for the fashion brand Tony Delfino.

Influenced by Japanese anime, the graphic style of the '50s, and science fiction movies, at the age of 13 he started graffitiing for fun. Particularly drawn to the fine arts, Smithe has constantly reinvented his own self-taught and ever-evolving style and in recent years has dealt with many themes in his work, such as existentialism, the individuality of human beings, and the machine within.

Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can also be found in those countries as well as in Spain and Belgium.


  • U1


    • Influences
    • Presentation
  • U2

    The foundations

    • Materials and selection of Items
    • Conceptualization: What do you want to talk about in your brand?
    • Moodboard: What is the style you want to handle
  • U3

    Design and Production

    • Sketches and first ideas
    • Digitizing the sketch P1
    • Digitizing the sketch P2
    • Digitizing the sketch P3
    • Mockups and color options P1
    • Mockups and color options P2
    • Materials and suppliers
    • Materiales y proveedores P2
    • Tipos de impresión y acabados P1
    • Tipos de impresión y acabados P2
    • Preparando tus archivos
    • Packaging and labels P1
    • Packaging and labels P2
  • U4

    Photos and Online Store

    • Online store
    • Photography: Look-book
    • Photography: Product shoot
  • FP

    Final project

    • Creation of a streetwear brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Creation of a Streetwear Brand. Fashion course by Smithe Best seller

Creation of a Streetwear Brand

A course by Smithe
Designer. Mexico City, Mexico.
Joined November 2018
  • 97% positive reviews (412)
  • 11379 students