Creation of a Streetwear Brand

A course by Smithe
Designer. Ciudad de México, Mexico.
On Domestika since 11/28/2018
, Designer

Conceptualise, produce and commercialise your first clothing collection

  • 96% Positive reviews (103)
  • 1954 students
  • Spanish with subtitles
Creation of a Streetwear Brand

Conceptualise, produce and commercialise your first clothing collection

  • Spanish with subtitles
  • 96% Positive reviews (103)
  • 1954 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • Updated on 07/11/2019
  • 21 Lessons (4h 0m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

The streetwear , more than a fashion, is a way of understanding life that is born of skate, surf and hip hop in the United States between the 80s and 90s, and today is present everywhere. Smithe, an urban artist and designer, is passionate about the streetwear culture [i] and his 10 years leading the creative direction of the Tony Delfino brand prove it.

In this course you will learn how to create a streetwear brand from scratch, starting with the concept to how to market it in an online store.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The foundations
  • U3
    U3. Design and Production
  • U4
    U4. Photos and Online Store
  • FP
    FP Final project
See detail

You will start by getting to know Smithe, who will tell you about his career as an art director in fashion brands and his main influences.

You will look for references to define the creative direction of your brand, you will define a concept and from there, you will create a name and a logo.

You will make a moodboard in Adobe Illustrator to specify the style you are looking for, and then choose the materials and garments of your first collection; Smithe will work on the design of a shirt, a sweatshirt, a hoodie , patches and stickers .

You will design the first sketches for each of the garments. You will digitize the designs with Adobe Photoshop and Illustrator and apply them to a mockup to visualize it and fine-tune some details.

Smithe will give you useful tips to find suppliers that bring experience to your project and help you print, embroider and even improve your designs for each garment.

Finally, you will see how to photograph your collection with simple resources to show the garments in a professional manner. To do this, you will make a product photo shoot and lookbook and you will create a basic online store to market your new brand of streetwear .

What is this course's project?

You will create a brand of streetwear step by step, starting with the name and ending with the design of a collection of five items.

Course student projects

Who is it for?

To designers, illustrators and lovers of culture streetwear .

What you need

To complete this course, you must have basic knowledge of graphic design and digital photography, as well as know how to use Adobe Photoshop and Illustrator.

On the materials, it is necessary to have a computer with Adobe Photoshop and Adobe Illustrator installed.


1954 Students
103 Reviews
96% Positive ratings


A course by Smithe


Smithe is an urban artist, illustrator and Mexican designer who has spent more than a decade working on his style and perfecting the narrative of his images, along with his artistic and creative work for the fashion brand Tony Delfino.

Influenced by Japanese anime, the graphic style of the 50s and science fiction movies, at the age of 13 he begins to paint graffiti just for fun and as a hobby. Self-taught and evolving, attracted by the fine arts, Smithe has constantly reinvented his own style and in recent years has dealt with many issues in his work, such as existentialism, the individuality of the human being and the machine inside.

Smithe has exhibited his work in galleries in Mexico, the United States, Germany and England. His murals can be seen in those same countries as well as Spain and Belgium.


  • U1


    • Presentation
    • Influences
  • U2

    The foundations

    • Conceptualization: What do you want to talk about in your brand?
    • Moodboard: What is the style you want to handle
    • Materials and selection of Items
  • U3

    Design and Production

    • Sketches and first ideas
    • Digitizing the sketch P1
    • Digitizing the sketch P2
    • Digitizing the sketch P3
    • Mockups and color options P1
    • Mockups and color options P2
    • Materials and suppliers
    • Materiales y proveedores P2
    • Tipos de impresión y acabados P1
    • Tipos de impresión y acabados P2
    • Preparando tus archivos
    • Packaging and labels P1
    • Packaging and labels P2
  • U4

    Photos and Online Store

    • Photography: Product shoot
    • Photography: Look-book
    • Online store
  • FP

    Final project

    • Creation of a streetwear brand

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Creation of a Streetwear Brand. A Design course by Smithe

Creation of a Streetwear Brand

A course by Smithe
Designer. Ciudad de México, Mexico.
On Domestika since 11/28/2018
  • 96% Positive reviews (103)
  • 1954 students