Best Seller

Creation of a Streetwear Brand

A course by Smithe
Designer. Mexico City, Mexico.
Joined November 2018
, Designer

Conceptualize, produce, and commercialize your first clothing collection

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (277)
  • 6221 students
Creation of a Streetwear Brand

Conceptualize, produce, and commercialize your first clothing collection

Spanish with subtitles in English
  • 98% Positive reviews (277)
  • 6221 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • Updated on 10/05/2020
  • 21 Lessons (4h 0m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

Streetwear is more than a fashion statement, it’s a lifestyle that was born out of skate, surf, and hip hop in the United States between the 80s and 90s, and today it’s everywhere. Smithe, an urban artist and designer, is passionate about streetwear culture and has been leading the creative direction of Tony Delfino for 10 years.

In this course, learn how to create a streetwear brand from scratch, starting with the concept to how to market it on an online store.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The foundations
  • U3
    U3. Design and Production
  • U4
    U4. Photos and Online Store
  • FP
    FP Final Project
View details

Start by getting to know Smithe, who tells you about his career as an art director for fashion brands and his main influences.

Then, look for references to define the creative direction of your brand, define a concept, and from there, create the name and a logo.

Create a mood board on Adobe Illustrator to define the style you are looking for, and then choose the materials and garments of your first collection; Smithe works on the design of a shirt, a sweatshirt, a hoodie, patches, and stickers.

Design the first sketches for each garment. Digitize the designs with Adobe Photoshop and Illustrator and apply them to a mockup to visualize and fine-tune some details.

Smithe gives you useful tips to find suppliers that bring experience to your project and help you print, embroider, and even improve your designs for each garment.

Finally, see how to photograph your collection with simple resources to show the garments in a professional manner. To do this, do a product photoshoot and lookbook, and create a simple online store to market your new streetwear brand.

What is this course's project?

Create a streetwear brand step by step, starting with the name and ending with the design of a collection of five items.

Projects by course students

Who is it for?

For designers, illustrators, and lovers of streetwear culture.

What you need

To complete this course, you must have basic graphic design and photography skills, as well as knowing how to use Adobe Photoshop and Illustrator.

As for materials, you’ll need a computer with Adobe Photoshop and Illustrator installed.


6221 Students
277 Reviews
98% Positive ratings


A course by Smithe


Smithe is a Mexican urban artist, illustrator, and designer who has spent more than a decade working on his style and perfecting the narrative of his images, alongside his artistic and creative work for the fashion brand Tony Delfino.

Influenced by Japanese anime, the graphic style of the 50s, and science fiction movies, at the age of 13, he began painting graffiti just for fun and as a hobby. Self-taught, evolving, and attracted by the fine arts, Smithe has constantly reinvented his own style and in recent years, has covered many areas in his work such as existentialism, the individuality of the human being, and the machine inside.

Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can be seen in those same countries as well as Spain and Belgium.


  • U1


    • Presentation
    • Influences
  • U2

    The foundations

    • Conceptualization: What do you want to talk about in your brand?
    • Moodboard: What is the style you want to handle
    • Materials and selection of Items
  • U3

    Design and Production

    • Sketches and first ideas
    • Digitizing the sketch P1
    • Digitizing the sketch P2
    • Digitizing the sketch P3
    • Mockups and color options P1
    • Mockups and color options P2
    • Materials and suppliers
    • Materiales y proveedores P2
    • Tipos de impresión y acabados P1
    • Tipos de impresión y acabados P2
    • Preparando tus archivos
    • Packaging and labels P1
    • Packaging and labels P2
  • U4

    Photos and Online Store

    • Photography: Product shoot
    • Photography: Look-book
    • Online store
  • FP

    Final Project

    • Creation of a streetwear brand

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Creation of a Streetwear Brand. A Design course by Smithe Best Seller

Creation of a Streetwear Brand

A course by Smithe
Designer. Mexico City, Mexico.
Joined November 2018
  • 98% Positive reviews (277)
  • 6221 students