Design of Experimental Typographic Posters
Expressive attributes of typography
A course by BlueTypo , Design studio and creative consulting
About the video: Expressive attributes of typography
Overview
“Here we will focus on knowing the expressive attributes of the letter, such as: shape, color, size, weight and position, among others. ”
In this video lesson BlueTypo addresses the topic: Expressive attributes of typography, which is part of the Domestika online course: Design of Experimental Typographic Posters. Express a creative concept by mixing digital and analog techniques.
Partial transcription of the video
“Now that you saw how formal attributes work for the selection of a typography, we will delve into the expressive attributes of typography so you can see how a concept materializes Through these attributes. Let's see the structure, the shape, the weight, the color, the position, among other elements, let's see. Within the expressive attributes, there are aspects such as the structure of the letter, the shape of the character, the color, the size, the weight related to the thickness and position of the typography within the visual field The structure of the letter It refers to the basic const...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Experimental Typographic Posters
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Category
Calligraphy & Typography, Design -
Areas
Graphic Design, Poster Design, Typography

BlueTypo
A course by BlueTypo
BlueTypo is a design and creative consulting studio, specialized in the development of typography, poster, editorial design and interaction. This study is in charge of Eréndida Mancilla and Manolo Guerrero, based in Mexico since 2000.
Her work has been published by Women designers, Graphic Art News, International Amnesty, Inspiration Design, Typographic Posters, Women Designers, Women Designing, LATAM, RGB magazine and Typodarium, FontFeed by FontShop, I love typography, Typography Served, Hard types, The Annual Typography 30, 365 Typo 2, Typodarium 2010, 2011 and 2012 and the magazines Digital Arts, Page Magazine, Tiypo and Communication Arts.
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- 17 lessons (1h 47m)
- 17 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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