Design of Experimental Typographic Posters
Formal attributes of typography
A course by BlueTypo , Design studio and creative consulting
About the video: Formal attributes of typography
Overview
“In this lesson we will see some basic characteristics and attributes of typography for use in poster design, such as: nomenclature, form, structure and proportion. ”
In this video lesson BlueTypo addresses the topic: Formal attributes of typography, which is part of the Domestika online course: Design of Experimental Typographic Posters. Express a creative concept by mixing digital and analog techniques.
Partial transcription of the video
“To define the typography in the project it is important to understand the formal attributes and expressive typography. These attributes allow us to know basic concepts about typography, as they are nomenclature, structure, form and extension. Let's go see it. One of them is the nomenclature, that is, that the typography has a baseline and has a line that is the height of X. This height of X corresponds at the maximum height of the lowercase and this allows to define many of the characteristics of the font we are going to use. Then we have the upper alignment, which is the height of the asce...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Experimental Typographic Posters
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Category
Calligraphy & Typography, Design -
Areas
Graphic Design, Poster Design, Typography
BlueTypo
A course by BlueTypo
BlueTypo is a design and creative consulting studio, specialized in the development of typography, poster, editorial design and interaction. This study is in charge of Eréndida Mancilla and Manolo Guerrero, based in Mexico since 2000.
Her work has been published by Women designers, Graphic Art News, International Amnesty, Inspiration Design, Typographic Posters, Women Designers, Women Designing, LATAM, RGB magazine and Typodarium, FontFeed by FontShop, I love typography, Typography Served, Hard types, The Annual Typography 30, 365 Typo 2, Typodarium 2010, 2011 and 2012 and the magazines Digital Arts, Page Magazine, Tiypo and Communication Arts.
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- 17 lessons (1h 47m)
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