Design of Experimental Typographic Posters
Analogies
A course by BlueTypo , Design studio and creative consulting
About the video: Analogies
Overview
“In this lesson, Eréndida will show you what the analogies consist of and how we can use them in typography to, in this way, apply them to your projects. ”
In this video lesson BlueTypo addresses the topic: Analogies, which is part of the Domestika online course: Design of Experimental Typographic Posters. Express a creative concept by mixing digital and analog techniques.
Partial transcription of the video
“Now that we have established the design requirements and the defined concept, I will teach you that through analogies, we can represent ideas. The analogies establish the relationship between two things that apparently, are unconnected. Let's start the work. The analogy is a rhetorical figure which allows us to relate two or more semiotic systems, either by joining meanings through visual syntax and / or conceptual confluence. That is, be part of elements that may be related in the denotative and connotative plane, sometimes structurally coincident, other times coinciding only in the concep...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Experimental Typographic Posters
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Category
Calligraphy & Typography, Design -
Areas
Graphic Design, Poster Design, Typography

BlueTypo
A course by BlueTypo
BlueTypo is a design and creative consulting studio, specialized in the development of typography, poster, editorial design and interaction. This study is in charge of Eréndida Mancilla and Manolo Guerrero, based in Mexico since 2000.
Her work has been published by Women designers, Graphic Art News, International Amnesty, Inspiration Design, Typographic Posters, Women Designers, Women Designing, LATAM, RGB magazine and Typodarium, FontFeed by FontShop, I love typography, Typography Served, Hard types, The Annual Typography 30, 365 Typo 2, Typodarium 2010, 2011 and 2012 and the magazines Digital Arts, Page Magazine, Tiypo and Communication Arts.
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- 17 lessons (1h 47m)
- 17 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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