Design of Experimental Typographic Posters

A course by BlueTypo
Design studio and creative consulting. San Luis Potosí, Mexico.
On Domestika since 12/02/2014
, Design studio and creative consulting

Express a creative concept by mixing digital and analog techniques

  • 100% Positive reviews (16)
  • 322 students
  • Spanish with subtitles
Design of Experimental Typographic Posters

Express a creative concept by mixing digital and analog techniques

  • Spanish with subtitles
  • 100% Positive reviews (16)
  • 322 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (1h 47m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

It is important to know the different techniques of graphic expression to know which one to choose in each creation process. Eréndida Mancilla and Manolo Guerrero, better known as BlueTypo, are a design studio that opted for the specialization of typography and poster development, generating unique creative pieces, selected in publications from around the world.

In this course you will learn to combine analog and digital techniques to generate experimental graphic pieces full of expressiveness. You will begin to familiarize yourself with terms such as mental maps or hierarchy of information to start your creative process and you will learn the necessary tools to get you to develop your project and promote it.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The concept
  • U3
    U3. Composition
  • U4
    U4. The typography
  • U5
    U5. The typographic poster
  • U6
    U6. BONUS: Show and promote your work
  • FP
    FP Final project
See detail

You will begin by knowing the beginnings of BlueTypo, how they started designing posters and what their influences, authors and artistic references have been for them up to now. In the same way, you can introduce yourself and share what inspires you.

You will learn techniques to get a creative idea to work on, in any graphic project you do. The teachers will provide you with pages and utilities to facilitate the development of this process.

You will acquire basic knowledge about composition, proportions, hierarchy and reticle so that you can establish an order of logical importance (or not) in your proposals. It is important to know some basic rules, although later you will experiment and work on alternative paths. In addition, you will have at your disposal informative resources that will guide you and help you understand the design keys.

You will receive an introduction to typography, reviewing both formal and expressive aspects, and you will learn to select and correctly use a typeface depending on the project.

The teachers will show you some basic graphic representation techniques so that you can apply to your creations, such as collage. You will learn more about the typographic poster and about how analog techniques can go hand in hand with digital ones. You will see how Adobe Photoshop and Illustrator can help you add textures, colors and all kinds of finishes, giving added value to your manual creations.

You will put into practice everything you have learned, making a typographic collage with paper and scissors, and adjusting it with the mentioned digital tools. Once done, the teachers will explain how to expose it in a portfolio online and of course, get the most out of social networks.

What is this course's project?

You will create a typographic poster using analog techniques and enhancing its expressiveness with digital tools, thus achieving a unique and vibrant composition.

Course student projects

Who is it for?

To all those interested in the use of typography and the poster, who want to learn to express their concepts through a unique way, mixing analog and digital techniques.

What you need

Basic knowledge of Adobe Illustrator and Photoshop is required. You will also need materials such as paper, pencil, printer, scissors, cutter and glue.


322 Students
16 Reviews
100% Positive ratings


A course by BlueTypo

Design studio and creative consulting

BlueTypo is a design and creative consulting studio, specialized in the development of typography, poster, editorial design and interaction. This study is in charge of Eréndida Mancilla and Manolo Guerrero, based in Mexico since 2000.

Her work has been published by Women designers, Graphic Art News, International Amnesty, Inspiration Design, Typographic Posters, Women Designers, Women Designing, LATAM, RGB magazine and Typodarium, FontFeed by FontShop, I love typography, Typography Served, Hard types, The Annual Typography 30, 365 Typo 2, Typodarium 2010, 2011 and 2012 and the magazines Digital Arts, Page Magazine, Tiypo and Communication Arts.


  • U1


    • Who we are and what we do?
    • Influences
  • U2

    The concept

    • Mental maps
    • Design requirements
    • Analogies
  • U3


    • Basic rules
    • Reticles
    • Levels of attention
  • U4

    The typography

    • Formal attributes of typography
    • Expressive attributes of typography
    • Typographic selection
  • U5

    The typographic poster

    • Representation techniques
    • Analogous collage
    • Armed in Illustrator: typography
    • Armed in Photoshop: final composition and color
  • U6

    BONUS: Show and promote your work

    • Show your work
    • Promote your work
  • FP

    Final project

    • Experimental Typographic Poster

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Design of Experimental Typographic Posters. A Design, Calligraph, , T, and pograph course by BlueTypo

Design of Experimental Typographic Posters

A course by BlueTypo
Design studio and creative consulting. San Luis Potosí, Mexico.
On Domestika since 12/02/2014
  • 100% Positive reviews (16)
  • 322 students