Creative Direction and Production of Animated Spots
Treatment and Styleframes
A course by Carburadores , Animation and design studio
Joined February 2019
About the video: Treatment and Styleframes
Overview
“In this lesson, we will deepen theoretically in the Styleframe and in the treatment, going down to text a visual proposal.”
In this video lesson Carburadores addresses the topic: Treatment and Styleframes, which is part of the Domestika online course: Creative Direction and Production of Animated Spots. Learn the processes to develop the proposal for an animated piece from the idea to the styleframe.
Partial transcription of the video
“In this lesson we will deepen about the importance of treatment and Styleframes as production tools. What is the treatment? In case you don't know, a treatment is basically a document that exposes your artistic and technical vision of the work. It's basically a document that, through written language explains how you want to make this project. In the background answers a series of questions that are quite strategic, for example, how it looks, how it is heard or how this project is counted and in this text you basically answer those questions and give a very clear idea of what your vision or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Production of Animated Spots
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Category
3D & Animation -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Animation, Art Direction, Creativity

Carburadores
A course by Carburadores
Carburadores is a design, animation and audiovisual production studio that was founded in 2007 by Germán Acuña and Sebastián Ruz. His work has been framed mainly in the development of advertising pieces, direction of video clips, in addition to the development and realization of content for television.
They carry out projects for major brands such as Colgate, National Television of Chile, DirecTV, Under Armor, Bilz and Pap, and have been recognized in festivals such as FIAP, Wave Festival and the Eye of Ibero-America, the Annual Sports Emmy Awards and the most publicity awards. important industry, Cannes.
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- 583 students
- 13 lessons (1h 52m)
- 17 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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