Creative Direction and Production of Animated Spots
A course by Carburadores , Animation and design studio
Joined February 2019
Learn the processes to develop the proposal for an animated piece from the idea to the styleframe
Joined February 2019
Creating a solid and coherent proposal for an animated spot is key to achieving a worthy piece of prizes. Germán Acuña and Sebastián Ruz, founders of the Carburadores animation studio, are perfectly aware of the creative processes and techniques to come up with a great proposal, this is what their work says for clients such as GreenPeace, DirecTV, Colgate and awards at festivals such as Cannes and El Ojo de Latin America
In this course you will learn the stages of development of an animated spot and you will learn to conceptualize and preproduce a proposal through an styleframe .
What will you learn in this online course?
13 lessons & 17 downloads
- 93% positive reviews (28)
- 603 students
- 13 lessons (1h 52m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
You will make the visual proposal of an animated commercial spot through an styleframe or style box.
Who is this online course for?
To art directors, designers, animators and illustrators who are interested in learning the conceptualization and pre-production processes of the proposal for an animation spot.
Requirements and materials
To complete this course you must have knowledge of design, composition and illustration.
As for materials, you will need a pencil, paper, computer with Adobe Photoshop and Illustrator installed and a graphic tablet (Wacom or similar).
Reviews
Carburadores
A course by Carburadores
Carburadores is a design, animation and audiovisual production studio that was founded in 2007 by Germán Acuña and Sebastián Ruz. His work has been framed mainly in the development of advertising pieces, direction of video clips, in addition to the development and realization of content for television.
They carry out projects for major brands such as Colgate, National Television of Chile, DirecTV, Under Armor, Bilz and Pap, and have been recognized in festivals such as FIAP, Wave Festival and the Eye of Ibero-America, the Annual Sports Emmy Awards and the most publicity awards. important industry, Cannes.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Developing
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Types of animation products
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Production stages
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Production planning
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Management and pre-production inputs
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U3
Deepen in development
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From the original idea to the proposal
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research and experimentation
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Treatment and Styleframes
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The Styleframe in the return and pitching
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U4
The final stretch
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Preparation of files and technical considerations
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Thumbnails and Sketchs
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Production of Styleframes
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FP
Final project
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Creative direction and production of animated spots
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn 2D, 3D, stop motion, and cutout animation techniques, along with how to create storyboards, animatics, styleframes, and color scripts. The course also covers file organization, visual proposal development, and planning animated projects.
This is an intermediate-level course. Basic knowledge of design or animation is recommended, but all necessary technical concepts and processes are clearly explained to help you progress.
You’ll need a computer with Photoshop or similar graphic editing software, access to digital animation programs like After Effects or Flash, and an internet connection. A sketchbook and digital visual references are also recommended.
The course covers traditional digital 2D animation, cutout, stop motion, 3D animation, as well as advertising, infographic, and social media animation techniques.
Yes, the course includes creating storyboards and animatics to plan and visualize animated projects from the preproduction stage.
A styleframe is a key image that shows the final look of an animated scene. It’s used to communicate and pitch visual ideas to clients or creative teams.
Yes, you’ll learn how to set up folder structures, manage files, and organize materials to streamline workflow on animation projects.
Adobe Illustrator
Adobe Photoshop
Excelente curso!
Un curso recomendado 100%, genial!
recomendado el curso
Genial el curso, me ha ayudado muchisimo a planificar mi proyecto de animacion, la verdad
Excellent :D