Design Thinking: Lead and Innovate Successful Projects
Defining the Problem
A course by Lisa Weinsberger , Innovation Consultant
About the video: Defining the Problem
Overview
“It's important to fall in love with the problem before coming up with solutions! So, in this lesson, I will show you how to brainstorm customer problems and then identify the three most impactful problems to solve for your customers. ”
In this video lesson Lisa Weinsberger addresses the topic: Defining the Problem, which is part of the Domestika online course: Design Thinking: Lead and Innovate Successful Projects. Level up your project workflow by improving your design process and working more efficiently with clients and teams.
Partial transcription of the video
“In this lesson, we will define the problem that we're trying to solve. For our persona. I want you to fall in love with the problem that your persona has and not with the idea that you have in mind. So as a reminder, we have just successfully completed the first design thinking phase, the empathy phase. So at this point, your results that you should have from phase one are the following you should have. Three to five personas, three to five user interviews. and one empathy map that summarizes all your insights around this person. And these are the things that we're going to Keep in front of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Lead and Innovate Successful Projects
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Category
Marketing & Business -
Areas
Business, Communication, Creative Consulting, Creativity, Design Management
Lisa Weinsberger
A course by Lisa Weinsberger
Lisa Weinsberger is an award-winning Innovation Consultant, Design Thinker, and Workshop Facilitator from Vienna, Austria. Her goal is to empower corporates, innovation hubs, and startups to accelerate team collaboration, build better digital products faster, and save valuable time, money, and resources.
She runs remote innovation workshops and webinars for corporate teams and Design Thinking students. Alongside her team, she won the Facebook Community Award for developing a social business app in 2018.
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