Design Thinking: Lead and Innovate Successful Projects

Overview

“Now that you have identified your customer's problems, it's time to start collecting data by conducting interviews. In this lesson, I will show you how to gain a deeper understanding of your customer's unmet needs—by talking to them! You will learn how to conduct customer interviews and make sense of the data you collect by creating an Empathy Map. ”

In this video lesson Lisa Weinsberger addresses the topic: Customer Empathy: Conducting Interviews and Creating Empathy Maps, which is part of the Domestika online course: Design Thinking: Lead and Innovate Successful Projects. Level up your project workflow by improving your design process and working more efficiently with clients and teams.

Partial transcription of the video

“ Customer Empathy: Conducting Interviews and Creating Empathy Maps In this lesson, I'll show you how to best prepare and conduct interviews with your personas and how to put those insights that you have gathered into an empathy map. First of all, it's important to understand that there's no better way to understand the hopes, desires, and aspirations of your users than talking to them, which is why we're doing interviews in the empathy phase. As a first step, you want to come up with some interview questions. I suggest you prepare about five interview questions for your persona. What's imp...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design Thinking: Lead and Innovate Successful Projects

• Level: Beginner
• 100% positive reviews (99)
• 4402 students
• 5 units
• 17 lessons (2h 36m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Creative Consulting, Creativity, Design Management