Design Thinking: Lead and Innovate Successful Projects
Customer Empathy: Who Are You Designing For?
A course by Lisa Weinsberger , Innovation Consultant
About the video: Customer Empathy: Who Are You Designing For?
Overview
“Now you are ready to get started with Design Thinking by applying your new knowledge to the course project. To do this, I will guide you in first building empathy with the people you are designing for. ”
In this video lesson Lisa Weinsberger addresses the topic: Customer Empathy: Who Are You Designing For?, which is part of the Domestika online course: Design Thinking: Lead and Innovate Successful Projects. Level up your project workflow by improving your design process and working more efficiently with clients and teams.
Partial transcription of the video
“ Customer Empathy: Who Are You Designing For? In this lesson, we will look at the first phase of design thinking, empathize. We will look into who we are designing for and try to understand them better, what their problems and their needs are. Let's create some empathy with the people we're designing for. Firstly, a little theory, why is empathy so important in design thinking? As I said already, in the human-centered design approach, we start with empathy. We want to look at the world through the lens of our future users. We want to look through their glasses like you can see in the pictu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Lead and Innovate Successful Projects
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Category
Marketing & Business -
Areas
Business, Communication, Creative Consulting, Creativity, Design Management
Lisa Weinsberger
A course by Lisa Weinsberger
Lisa Weinsberger is an award-winning Innovation Consultant, Design Thinker, and Workshop Facilitator from Vienna, Austria. Her goal is to empower corporates, innovation hubs, and startups to accelerate team collaboration, build better digital products faster, and save valuable time, money, and resources.
She runs remote innovation workshops and webinars for corporate teams and Design Thinking students. Alongside her team, she won the Facebook Community Award for developing a social business app in 2018.
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- 17 lessons (2h 36m)
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- Level: Beginner
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