Graphic Design: Composition of Commercial Images
Conceptualization
A course by Guillermo Flores , Illustrator and Graphic Designer
About the video: Conceptualization
Overview
“Conceptualization is essential to create an illustration. In this lesson you will learn how to simplify messages clearly.”
In this video lesson Guillermo Flores addresses the topic: Conceptualization, which is part of the Domestika online course: Graphic Design: Composition of Commercial Images. Learn composition techniques for commercial and advertising images based on clients needs.
Partial transcription of the video
“Conceptualization is key to our illustration. We will learn how to simplify it with a couple of exercises and we will make this very easy for everyone. Conceptualization is basically making a synthesis of the general idea. By implementing this technique, it is necessary to simplify the message, make a correct synthesis and express it in a simple way. But how to represent an abstract idea? Conceptualization will help us reach that result, resolving in a simple way the general idea of the project. There are three very basic techniques that will help us to solve a very clear conceptualization....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Composition of Commercial Images
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Category
Design -
Software
Adobe Photoshop -
Areas
Design, Graphic Design

Guillermo Flores
A course by Guillermo Flores
Guillermo Flores is a renowned illustrator and graphic designer specialized in collage and digital illustration. With a career marked by collaborations with renowned brands such as Cirque du Soleil, Nike and Marc Jacobs, he has stood out in the creation of visual compositions that speak the language of each audience.
His focus on conveying a brand's essence through unique and engaging images has earned him recognition in publications such as Wired, Beyond Borders and Novum Mag.
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- 1,740 students
- 15 lessons (2h 31m)
- 16 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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