Graphic Design: Composition of Commercial Images
Benchmarking
A course by Guillermo Flores , Illustrator and Graphic Designer
About the video: Benchmarking
Overview
“Now is the time to use a great research tool that will allow us to be clear about our competence and where we should start from to approach the design. ”
In this video lesson Guillermo Flores addresses the topic: Benchmarking, which is part of the Domestika online course: Graphic Design: Composition of Commercial Images. Learn composition techniques for commercial and advertising images based on clients needs.
Partial transcription of the video
“Now is the time to use a tool It will be very useful for us in the investigation. to be clear where to start. This tool is the Benchmark, I will tell you a little more about the elements that compose it. We cannot approach design without having all the cards on the table. Who is our competition? Are there different brands on the market? Which is the most popular? There are key elements in communication that will allow us to avoid clichés, so that our proposal will be supported by research. For this, I did some research on the internet So I searched for the three most popular and most attrac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Composition of Commercial Images
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Category
Design -
Software
Adobe Photoshop -
Areas
Design, Graphic Design
Guillermo Flores
A course by Guillermo Flores
Guillermo Flores is a renowned illustrator and graphic designer specialized in collage and digital illustration. With a career marked by collaborations with renowned brands such as Cirque du Soleil, Nike and Marc Jacobs, he has stood out in the creation of visual compositions that speak the language of each audience.
His focus on conveying a brand's essence through unique and engaging images has earned him recognition in publications such as Wired, Beyond Borders and Novum Mag.
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- 1,740 students
- 15 lessons (2h 31m)
- 16 additional resources (6 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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