70s-Inspired Lettering Design

Optical adjustments

A course by Santiago Arango , Graphic Designer and Lettering Artist

Graphic Designer and Lettering Artist. Medellín, Colombia.
Joined October 2021

Experiment with wavy lines, exaggerated proportions, and bold contrasts to create groovy letters inspired by the 70s

  • Spanish with subtitles in English
  • 100% positive reviews (10)
  • 406 students

About the video: Optical adjustments

Overview

“The construction of the letters is not entirely governed by identical mathematical values; it depends on subtle changes and adjustments in its forms to achieve visual harmony. Here are some tricks to achieve a more balanced and professional look in your sketches.”

In this video lesson Santiago Arango addresses the topic: Optical adjustments, which is part of the Domestika online course: 70s-Inspired Lettering Design. Experiment with wavy lines, exaggerated proportions, and bold contrasts to create groovy letters inspired by the 70s.

Partial transcription of the video

“optical adjustments Now we will talk about the modifications and considerations What should you keep in mind when drawing letters? weight compensations, optical adjustments and some modifications to make your letters look balanced. let's get started One of the keys when we draw fonts and letters It has to do with optical adjustments. We see typography as being very mathematical. and very precise but it has a lot of individual adjustments that need to be made to certain letters so that they look harmonious with each other and so that the word works. In this case, that we are doing lettering ...”

This transcript is automatically generated, so it may contain mistakes.

85% Disc. Original price $39.99USD

Course summary for: 70s-Inspired Lettering Design

  • Level: Beginner
  • 100% positive reviews (10)
  • 406 students
  • 4 units
  • 11 lessons (1h 39m)
  • 6 downloads
  • Category

    Calligraphy & Typography
  • Areas

    Digital Lettering, Graphic Design, Lettering, Typography, Typography Design

Santiago Arango

A course by Santiago Arango

Teacher Plus
Graphic Designer and Lettering Artist

Santiago Arango is a graphic designer from Medellín, Colombia, who loves letters and everything related to typography. He has more than a decade of experience as a professional designer and eight as a self-taught lettering artist.

Even before he knew how to properly write in his own language, he was fascinated by letters and their shapes, which he now considers the foundation of any visual identity, much like the bricks in a building. The bulk of his work has been centered around designing museum exhibits and cultural projects. His typeface design Oddity also won him bronze at the LAD Awards.


Spanish with subtitles in English
  • 100% positive reviews (10)
  • 406 students
  • 11 lessons (1h 39m)
  • 18 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

70s-Inspired Lettering Design. Calligraphy, and Typography course by Santiago Arango

70s-Inspired Lettering Design

A course by Santiago Arango
Graphic Designer and Lettering Artist. Medellín, Colombia.
Joined October 2021
  • 100% positive reviews (10)
  • 406 students