70s-Inspired Lettering Design
Typefaces in the 70s
A course by Santiago Arango , Graphic Designer and Lettering Artist
Experiment with wavy lines, exaggerated proportions, and bold contrasts to create groovy letters inspired by the 70s
- Spanish with subtitles in English
- 100% positive reviews (10)
- 406 students
About the video: Typefaces in the 70s
Overview
“Now I am going to introduce and analyze the typefaces and art of the 1970s era. We will see how the social and political context gave rise to the forms that characterize this style. In this way, you will be able to visualize how what you learned previously is applied to this type of typography.”
In this video lesson Santiago Arango addresses the topic: Typefaces in the 70s, which is part of the Domestika online course: 70s-Inspired Lettering Design. Experiment with wavy lines, exaggerated proportions, and bold contrasts to create groovy letters inspired by the 70s.
Partial transcription of the video
“Typefaces in the seventies In this lesson we will look at some images of the time and we will analyze the context where this aesthetic arose. Let's go see them. First of all, this style was born in the United States. and publicly there was a feeling of discontent and mistrust of the media and authority Because the Vietnam War had been going on for many years. It started from 55, if I'm not wrong, and it went up to 74 more or less. So in the 1960s and 1970s many protest groups they came out to demonstrate and spoke a lot against it. The media, in a certain way, tried to sell or show the idea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 70s-Inspired Lettering Design
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Typography, Typography Design
A course by Santiago Arango
Santiago Arango is a graphic designer from Medellín, Colombia, who loves letters and everything related to typography. He has more than a decade of experience as a professional designer and eight as a self-taught lettering artist.
Even before he knew how to properly write in his own language, he was fascinated by letters and their shapes, which he now considers the foundation of any visual identity, much like the bricks in a building. The bulk of his work has been centered around designing museum exhibits and cultural projects. His typeface design Oddity also won him bronze at the LAD Awards.
- 100% positive reviews (10)
- 406 students
- 11 lessons (1h 39m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
