SEO Basics for Beginners: Content, AI and growth planning

A course by Eli Schwartz , SEO Expert and Consultant

SEO Expert and Consultant. Palo Alto, United States.
Joined July 2021

Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy

100% positive reviews (18)
1961 students
Audio: English
English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy

Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.

In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.

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What will you learn in this online course?

12 lessons & 10 downloads

What Is SEO?
10 minutes, 28 seconds
Identifying the Customer
10 minutes, 11 seconds
The Content Plan
10 minutes, 59 seconds
Technical Requirements
15 minutes, 45 seconds
Launching a Site
9 minutes, 2 seconds
Creating Content
17 minutes, 56 seconds
  • 100% positive reviews (18)
  • 1961 students
  • 12 lessons (1h 56m)
  • 10 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a content plan and make a progress report for your chosen website.

Projects by course students

Who is this online course for?

This course is for anyone who is interested in SEO strategy and wants to create an optimized content plan to increase organic traffic.

Requirements and materials

No previous SEO experience required. Knowledge of how to build a website is recommended but not required, since Eli shows you how he developed his.

You should have access to a website, Google Search Console, and Google Analytics.


Reviews

1961 Students
18 Reviews
100% Positive ratings

Eli Schwartz

A course by Eli Schwartz

Teacher Plus
SEO Expert and Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    SEO Background

    • What Is SEO?
    • Identifying the Customer
    • The Content Plan
  • U3

    Implementing SEO

    • Technical Requirements
    • Launching a Site
    • Creating Content
  • U4

    Analysis and Growth

    • The Results Report
    • Best Practices
  • U5

    Update

    • UPDATE: Using AI to Do SEO Research
    • UPDATE: Using AI to Do SEO Tasks
  • FP

    Final project

    • SEO Growth Strategy and Content Planning

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
SEO Basics for Beginners: Content, AI and growth planning. Marketing, Business, and Artificial Intelligence course by Eli Schwartz

SEO Basics for Beginners: Content, AI and growth planning

A course by Eli Schwartz
SEO Expert and Consultant. Palo Alto, United States.
Joined July 2021
  • 100% positive reviews (18)
  • 1961 students