Logo design: creation of monograms

Overview

“In logo design, there's a fine line between simple and boring. Marks that have no sense of depth look generic and are less relatable. From the last century, designers learned to use various techniques of depth creations: such as light, scale, angles, overlaps, etc. These are the same techniques used in fine arts, but in design everything is simplified, amplified, and made abstract. Using famous examples and examples from my portfolio, we will learn what these techniques are and how to use them effectively. ”

In this video lesson Tamari Chabukiani addresses the topic: Creating Depth , which is part of the Domestika online course: Logo design: creation of monograms. Create memorable monograms. Learn the principles of logo design and sketching techniques to craft your own unique monogram..

Partial transcription of the video

“One of the ways of developing a mark that has an intriguing quality to it is by creating sense of depth. Let's look at how in this lesson. Depth is essential component of any visual communication. It creates sense of reality. Logos that don't have any sense of depth to it look flat and less lifelike. Therefore less relatable. In paintings and illustrations, achieving dimensionality is relatively easy if you know how to use certain techniques. In logo design, these techniques are the same with one caveat. In logo design, everything is abstract, simplified and amplified. Scale is not the same...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo design: creation of monograms

• Level: Beginner
• 100% positive reviews (48)
• 2401 students
• 4 units
• 13 lessons (1h 34m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design