Logo design: creation of monograms

Overview

“In this lesson, we'll talk about two types of shapes that we see in logo design: organic and geometric shapes. We'll cover what various geometric shapes may symbolize and how you can use this symbolism in your logos. We'll also talk about the importance and prevalence of geometric basis in the iconic marks. And finally, by the end of the lesson, I'll give you some practical tips on how you can check whether your logotype is well balanced or not.”

In this video lesson Tamari Chabukiani addresses the topic: Shapes and Balance, which is part of the Domestika online course: Logo design: creation of monograms. Create memorable monograms. Learn the principles of logo design and sketching techniques to craft your own unique monogram..

Partial transcription of the video

“In this lesson we're going to talk about the importance of geometric shapes and balance in logo design. Generally there are two types of shapes, organic and geometric. Organic shapes are found in nature, they have very uneven edges, they're often asymmetrical. When I refer to geometric shapes, I mean shapes like triangle, rectangle, ellipsis and circle. Unlike organic shapes, geometric shapes are universal and more concrete and therefore there's less of a risk of double interpretation of the shape. The geometry also creates structures and order simplifies the process of perception, therefor...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo design: creation of monograms

• Level: Beginner
• 100% positive reviews (48)
• 2401 students
• 4 units
• 13 lessons (1h 34m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design