Logo design: creation of monograms

Overview

“We'll start our first lesson of the unit by talking about the logo's origins: What is the first logo? Where was it found? What was its initial purpose, and how does it differ from modern-day logotype? Next, we'll define the criteria of a good mark. We'll look at the examples of logotypes that survived the test of time. We'll review various criteria such as simplicity, memorability, versatility, and sophistication.”

In this video lesson Tamari Chabukiani addresses the topic: What is a Logotype?, which is part of the Domestika online course: Logo design: creation of monograms. Create memorable monograms. Learn the principles of logo design and sketching techniques to craft your own unique monogram..

Partial transcription of the video

“We'll start our first lesson by talking about logos' origins Where it originated from, what was its initial purpose, and how it differs for a modern day logo. But first, let's talk about what we're going to do in this course. First, we'll define the criteria of an effective logotype and talk about types and styles of logotypes. Then I'm going to walk you through various steps of design process, starting from the visual brainstorming, sprint technique, and ending with the refinement of the final construction of the mark. As a final project, we'll create a monogram by utilizing various techni...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo design: creation of monograms

• Level: Beginner
• 100% positive reviews (54)
• 2600 students
• 4 units
• 13 lessons (1h 34m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design