Best seller

Data Visualization: Design Infographics in Illustrator

Adapting to the Audience

A course by Marco Giannini , Data journalist and Information Designer

Best seller

99% positive reviews (85)

6,164 students

Audio: English, French, Italian, Portuguese

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About the video: Adapting to the Audience

Overview

“Nowadays you can find infographics on all kinds of media platforms (newspapers, social media, etc.), but the function of the infographic slightly changes depending on the audience. We'll see here what those differences are.”

In this video lesson Marco Giannini addresses the topic: Adapting to the Audience, which is part of the Domestika online course: Data Visualization: Design Infographics in Illustrator. Learn how to communicate complex information through meaningful data-driven images.

Partial transcription of the video

“In this lesson, i'm going to talk about Numerous and significant differences that exist among infographics, depending on their audience, that is the usage context, For this one, I prepared some documents. Let's see what. It may seem elusive, but it is not. Since as designers we must always keep in mind our readers, First of all, it is important to try to understand who they are. Basically, we have these types of infographics. Infographics for newspapers, infographics for institutions, infographics for internal communication, infographics for CEO and B2B, and infographics for social media. I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Data Visualization: Design Infographics in Illustrator

Level: Beginner
99% positive reviews (85)
6164 students
4 units
20 lessons (3h 11m)
12 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Infographics, Information Design

Marco Giannini

A course by Marco Giannini

Teacher Plus

Data journalist and Information Designer

Marco Giannini has worked as a data journalist and information designer for over 20 years. In the early part of his career, he worked in the infographic sector of the largest Italian newspaper, La Repubblica working as a designer, despite not studying design. He later taught himself programming and studied code as the data visualization sector progressed. Marco is passionate about discovering ways to connect data with images to make understandable and dynamic designs.

Since he started in his field, Marco has experimented with many types of information visualizations across various projects; from newspapers and magazines, to websites and apps. In 2018 he founded his own agency and creative studio, Dataspoiler, and has since worked with international organizations, communication agencies, publishing groups, and exhibitions. His clients include the IUCN, MSF (Doctors Without Borders), WWF, Aurum Press, and Bracco.