Best seller

Data Visualization: Design Infographics in Illustrator

Adapting to the Audience

A course by Marco Giannini , Data journalist and Information Designer

Best seller

99% positive reviews (85)

6,084 students

Audio: English

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About the video: Adapting to the Audience

Overview

“Nowadays you can find infographics on all kinds of media platforms (newspapers, social media, etc.), but the function of the infographic slightly changes depending on the audience. We'll see here what those differences are.”

In this video lesson Marco Giannini addresses the topic: Adapting to the Audience, which is part of the Domestika online course: Data Visualization: Design Infographics in Illustrator. Learn how to communicate complex information through meaningful data-driven images.

Partial transcription of the video

“ Adapting to the Audience In this lesson, I'll talk about numerous significant differences that exist among infographics depending on the audience that is the usage context. For this one, I prepared some documents. Let's see them. It may seem elusive, but it is not, since as designers, we must always keep our readers in mind. Firstly, it is important to try to understand who they are. We have these types of infographics. Infographics for newspapers, for institutions, for internal communication, for SEO and B2B, and for social media. Infographics for newspapers have a long story and are sti...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Data Visualization: Design Infographics in Illustrator

Level: Beginner
99% positive reviews (85)
6084 students
4 units
20 lessons (3h 11m)
12 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Infographics, Information Design

Marco Giannini

A course by Marco Giannini

Teacher Plus

Data journalist and Information Designer

Marco Giannini has worked as a data journalist and information designer for over 20 years. In the early part of his career, he worked in the infographic sector of the largest Italian newspaper, La Repubblica working as a designer, despite not studying design. He later taught himself programming and studied code as the data visualization sector progressed. Marco is passionate about discovering ways to connect data with images to make understandable and dynamic designs.

Since he started in his field, Marco has experimented with many types of information visualizations across various projects; from newspapers and magazines, to websites and apps. In 2018 he founded his own agency and creative studio, Dataspoiler, and has since worked with international organizations, communication agencies, publishing groups, and exhibitions. His clients include the IUCN, MSF (Doctors Without Borders), WWF, Aurum Press, and Bracco.