Data Visualization: Design Infographics in Illustrator
The Choice of the Content
A course by Marco Giannini , Data journalist and Information Designer
About the video: The Choice of the Content
Overview
“The best infographics are those correctly geared to their audience. To help you in this task, I'll give you some additional tips on how you can ensure you're modulating the content and design of your graphics to the audience. The goal is to provide information that is visually attractive and adapted to the audience's knowledge of a specific subject.”
In this video lesson Marco Giannini addresses the topic: The Choice of the Content, which is part of the Domestika online course: Data Visualization: Design Infographics in Illustrator. Learn how to communicate complex information through meaningful data-driven images.
Partial transcription of the video
“ The Choice of the Content In this lesson, I want to leave my two cents on how you should modulate your content in information graphics. We know everyone loves infographics, especially good infographics. What we get from the world comes in visuals, from museums to fashion to memes on the internet. Infographics comply with this truth and serve words and illustrations paired up in a clever and palatable way. They can be helpful for journalism, but also, for marketing. I'll leave you some links to free online tools for visualization in the Additional Resources. It's time for some more general...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data Visualization: Design Infographics in Illustrator
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Infographics, Information Design

Marco Giannini
A course by Marco Giannini
Marco Giannini has worked as a data journalist and information designer for over 20 years. In the early part of his career, he worked in the infographic sector of the largest Italian newspaper, La Repubblica working as a designer, despite not studying design. He later taught himself programming and studied code as the data visualization sector progressed. Marco is passionate about discovering ways to connect data with images to make understandable and dynamic designs.
Since he started in his field, Marco has experimented with many types of information visualizations across various projects; from newspapers and magazines, to websites and apps. In 2018 he founded his own agency and creative studio, Dataspoiler, and has since worked with international organizations, communication agencies, publishing groups, and exhibitions. His clients include the IUCN, MSF (Doctors Without Borders), WWF, Aurum Press, and Bracco.
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