Pricing for Creatives and Freelancers
The Seat42 Formula
A course by Stefano Scozzese , Creative Director
About the video: The Seat42 Formula
Overview
“The relationship between creativity and money is always complicated to manage: how do you live off your passions? How to improve your relationship with money? What is the perfect customer?”
In this video lesson Stefano Scozzese addresses the topic: The Seat42 Formula, which is part of the Domestika online course: Pricing for Creatives and Freelancers. Learn to prepare a detailed quote that highlights the value of your creative projects, from social media and web design to photography and illustration.
Partial transcription of the video
“The Seat42 formula In this lesson, I tell you about the relationship between money and creativity and the Seat42 formula. So, let's start from a hyper basic concept: the only way not to have money problems is to have them. I know, it will make you smile, but that's right. Let's start from this point of view. If I don't have the money problem, I can afford to select only the best customers. If I can afford to select only the best customers and projects for me, I will also have a lot more time. Having much more time, I can devote myself to my passions. Living off one's passions is the ideal h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pricing for Creatives and Freelancers
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing

Stefano Scozzese
A course by Stefano Scozzese
Stefano Scozzese is a creative director who began his career as a professional DJ. He discovered his passion for web design when he started creating websites for other DJs and record labels.
In 2000, he opened his first design and communication agency, broadening the scope of his work and leading to collaborations with TV celebrities, musicians, and businesses from a range of industries. Over the course of his career, he has worked with big-name clients including Andrea Bocelli, Lionel Richie, Samsung, and Armani.
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- 3,185 students
- 13 lessons (1h 48m)
- 19 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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