Pricing for Creatives and Freelancers
Conversion
A course by Stefano Scozzese , Creative Director
About the video: Conversion
Overview
“At this point we will bring the story back to us, to the added value we will give to this project. It is important not to forget to always leave a door open to enrich the collaboration in the future. ”
In this video lesson Stefano Scozzese addresses the topic: Conversion, which is part of the Domestika online course: Pricing for Creatives and Freelancers. Learn to prepare a detailed quote that highlights the value of your creative projects, from social media and web design to photography and illustration.
Partial transcription of the video
“Conversion We left our client at the lowest point of the curve. Now we have to go back with the motivation to arrive at conversion. This is the moment where we have to talk about us and the best way to say who we are is to show what we do. So a short portfolio. Here, with some simple slides, we represent the projects that most characterize us. The important thing, if you have the option to select some of the projects you have already carried out, is to insert projects that are similar to the style of the project you need to do. A very important thing, indeed I would say very precious, is ge...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pricing for Creatives and Freelancers
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing

Stefano Scozzese
A course by Stefano Scozzese
Stefano Scozzese is a creative director who began his career as a professional DJ. He discovered his passion for web design when he started creating websites for other DJs and record labels.
In 2000, he opened his first design and communication agency, broadening the scope of his work and leading to collaborations with TV celebrities, musicians, and businesses from a range of industries. Over the course of his career, he has worked with big-name clients including Andrea Bocelli, Lionel Richie, Samsung, and Armani.
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- 3,220 students
- 13 lessons (1h 48m)
- 19 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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