Pricing for Creatives and Freelancers
Story vs. Storytelling
A course by Stefano Scozzese , Creative Director
About the video: Story vs. Storytelling
Overview
“The story with the customer is not reduced to a single quote. We must always keep the narrative open and create a storytelling to keep the doors of a future collaboration open.”
In this video lesson Stefano Scozzese addresses the topic: Story vs. Storytelling, which is part of the Domestika online course: Pricing for Creatives and Freelancers. Learn to prepare a detailed quote that highlights the value of your creative projects, from social media and web design to photography and illustration.
Partial transcription of the video
“Story vs. storytelling In this lesson, we will look at the difference between history and storytelling. This will be crucial to understand how to build a long-term relationship with our client. So let's start with building the relationship with our customer. The most important thing is that you must always have in mind that a satisfied customer is your best agent. There is no more disruptive force of a customer who introduces you to another customer. But do you know why? Because he will try to convince his friend that he will introduce you that your budget was correct. Do you remember all t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pricing for Creatives and Freelancers
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Stefano Scozzese
A course by Stefano Scozzese
Stefano Scozzese is a creative director who began his career as a professional DJ. He discovered his passion for web design when he started creating websites for other DJs and record labels.
In 2000, he opened his first design and communication agency, broadening the scope of his work and leading to collaborations with TV celebrities, musicians, and businesses from a range of industries. Over the course of his career, he has worked with big-name clients including Andrea Bocelli, Lionel Richie, Samsung, and Armani.
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- 3,185 students
- 13 lessons (1h 48m)
- 19 additional resources (8 files)
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- Available on the app
- Audio: Italian
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- Level: Beginner
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