Visual Storytelling with Food: Designing New Perspectives
Art Direction (Bonus)
A course by Nicole Vindel , Artist and Creative Director
About the video: Art Direction (Bonus)
Overview
“As a bonus, I will conclude this unit by giving you a glimpse into better capturing the essence of your project by sharing the basics behind art direction. ”
In this video lesson Nicole Vindel addresses the topic: Art Direction (Bonus), which is part of the Domestika online course: Visual Storytelling with Food: Designing New Perspectives. Discover how to use food as a tool to inspire positive change by exploring creative and critical thinking techniques.
Partial transcription of the video
“Art Direction (Bonus) In this lesson, I am going to take you through different factors that will define the art direction of your final project. A friend of mine once told me that what you do is as important as how you communicate it. Communicating it and capturing it is something essential so that your process and your project can be understood. Here are four basic points. Color, light, composition, and style. COLOR Something that can help you to make the color palette of your art direction is to make a small mood board. It doesn't need to be very complex, but it needs to have the elements...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling with Food: Designing New Perspectives
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Category
Design -
Software
Adobe Illustrator -
Areas
Design, Product Design

Nicole Vindel
A course by Nicole Vindel
Nicole Vindel Barrera is a creative director and artist specialized in food. From her Barcelona-based studio, she explores new narratives of food for a better tomorrow. After graduating as an industrial design engineer at Elisava School of Design, Nicole discovered her passion for gastronomy by designing tableware for the leading, 3-Michelin star restaurant El Celler de Can Roca.
She discovered the power food has to generate empathy, awaken critical perspectives on daily actions and choices, and create opportunities to reflect on the unspoken. Nicole has since collaborated with cultural institutions like FoodCultura Foundation, BCD Barcelona Center of Design, and El Tercer Paraíso. She is also the founder of Food Design Nation and Random Happiness Art Collective.
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- 187 students
- 15 lessons (2h 16m)
- 30 additional resources (16 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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