Art Direction and Set Design for Product Photography

Overview

“Art direction deals with visually representing a story that you want to communicate with an image. And from the art direction the set design or scenographic design is elaborated, that is, the space in which the idea, the story or the product will be represented. In this lesson we will explain both concepts and what to take into account so that they agree with each other. ”

In this video lesson I'm blue I'm pink addresses the topic: Art direction and set design, which is part of the Domestika online course: Art Direction and Set Design for Product Photography. Learn to take powerful product photographs that capture the personality of your personal project or commercial brand.

Partial transcription of the video

“Art direction and set design In this lesson we will see what art direction and set design are. With these concepts you can create a series of images with which you will explain a story with a well-marked art direction and set design. We will choose women's shoes to create the images, but you can choose the product that you like the most or that you have more available. I will help you create a presentation to explain to your client what you are going to create and the story you want to tell him. What is art direction? Art direction is to visually communicate How are you going to tell a stor...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Set Design for Product Photography

• Level: Beginner
• 100% positive reviews (10)
• 514 students
• 4 units
• 13 lessons (1h 58m)
• 2 downloads

• Category

  Photography & Video

• Areas

  Art Direction, Creativity, Product Photography, Set Design, Studio Photography