Art Direction and Set Design for Product Photography
A course by I'm blue I'm pinkCreative study
A course by I'm blue I'm pink, Creative study
Learn to take powerful product photographs that capture the personality of your personal project or commercial brand
Nowadays, a product has to reel in the audience as quickly and efficiently as possible. In this online course, Teo and Pedro González, the sibling duo behind the creative studio I'm blue I'm pink, show you how they achieve this through shapes, colors, and lighting
Learn how to use set design to shoot photographs that convey the aesthetic and narrative of a brand or product. Your teachers show you their creative process, which is based on connecting different worlds to create unique images with a good dose of surrealism and a story to tell.
What will you learn in this online course?
13 lessons & 14 downloads
Art direction and set design
6 minutes, 27 seconds
Brief and schedule
3 minutes, 57 seconds
The concept
6 minutes, 10 seconds
Mood boards
6 minutes, 57 seconds
Colors, textures and props
5 minutes, 10 seconds
The lighting
1 minute, 55 seconds
What's included in this course?
To begin, siblings Teo and Pedro González explain who they are, their professional background, how they created their studio, and what kind of projects they do there. They also share what inspires them and their biggest influences.
Next, they talk about art direction as a means of visual communication and about the origins of set design. Learn to understand a brief and to draw conclusions to define the concept that all the images have in common.
Then start making decisions on the color palette, materials, and textures to use in the set design. See what kind of lighting and composition works best to highlight the product before creating sketches of the photographs.
Now get ready for your shoot! Arrange the set with your product and the distinct compositions you want to photograph. Shoot from multiple points of view, lighting each part of the image separately, and then edit the final image, assembling the different layers.
What is this course's project?
Create images by working with art direction and set design to visually convey a concept, both for a personal project and for a commercial brand.
Who is this online course for?
People who like to add conceptual and aesthetic value to their photographs.
Requirements and materials
A basic understanding of reflex cameras and flash lighting is recommended.
As for materials, you need a camera and a computer with Adobe Photoshop or Lightroom to edit the images, as well as the main product for the shoot and the objects of your choice to compose the set.
Reviews
- 3 years ago
Wow! Davvero wow
- 3 years ago
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- 3 years ago
Es interesante para ver el paso a paso de este tipo de trabajos artísticos
- 3 years ago
Un corso ben spiegato e molto coinvolgente. Proverò sicuramente a creare qualche foto in autonomia!
- 4 years ago
Me encantó este curso! Los seguí por todo el proceso y me iba inspirando, pausando y tomando notas de ideas y como emplementarlo. Me gustó poder ver cómo van realizando cada paso. Me encantó el nivel de detalle en el retoque de las fotos :) Me dejó inpirada para crear un proyecto!
Their style is defined as sophisticated, elegant, and surreal, and they are experts in playing with different types of materials, textures, and colors. Teo and Pedro are enthusiastic about working with clients who love design and want to develop their message in a very personal way, such as Baileys, Hornimans, and Fútbol Club Barcelona.
Content
- U1
Introduction
- About Us
- Influences
- U2
The preparation of the project
- Art direction and set design
- Brief and schedule
- The concept
- U3
Art direction and set design
- Mood boards
- Colors, textures and props
- The lighting
- The sketches
- U4
Photograph and edit
- The photo shoot
- Image editing and retouching 1
- Image editing and retouching 2
- Examples of other projects
- FP
Final project
- Art Direction and Set Design for Product Photography
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to conceptualize visual projects, build photographic sets, choose color palettes, use props, plan lighting, and create editorial images with a surreal and creative flair—applying professional art direction and digital retouching techniques.
Yes, this course is designed for those with some background in photography or design who want to deepen their skills in art direction, set design, and visual conceptualization for creative and professional projects.
Basic knowledge of photography, design, or visual production is recommended to get the most out of the intermediate-level content and techniques covered in the course.
You’ll need a camera (DSLR or mirrorless), access to Photoshop and Lightroom, materials for making props, internet access, and basic stationery for sketching and moodboards.
By the end, you’ll be able to work in art direction for editorial photography, visual branding, fashion and product set production, and develop creative proposals for clients or personal projects.
You’ll learn to conceptualize, plan, and execute visual sets that align with brand identity, using color palettes, props, and lighting techniques to highlight products and communicate clear messages.
The course explores surreal composition, pastel color palettes, visual humor, angular distortions, and the use of Lowbrow art-inspired details to create unique visual stories.