Art Direction and Set Design for Product Photography

Art Direction and Set Design for Product Photography

“You have now reached the last unit. Thank you very much for joining us. We hope that you have learned something new and that you now have more tools to give added conceptual and aesthetic value to your photographs. Now it's your turn to show us your project! Below, we have summarized the essential steps to follow to complete it. Remember to document the entire work process to be able to see the evolution. Our project can serve as an example and guide to develop your own, but the goal is not to copy it. Rather, we encourage you to experiment and find your own style, since we all have a unique imagery and way of communicating. The concept Make a visual map with keywords to find the concept of the story that your photographs will explain. Remember to follow the brief that you have created or that your client has given you, when you are working on a real project.

References and sketches Find reference images to inspire you. They can be about the type of product you are going to photograph, the colors or the lighting. Then make a sketch: first on paper to test different compositions and then more detailed in Photoshop, adding colors, textures and the elements that will be on the set. The set It is time to see how the props and other chosen materials work. Assemble your set, and if you see that there is an element that does not work, try a different one. Do not be afraid to try new ideas that are not in the brief or that you had not thought of before, because sometimes what we have in mind does not work the same way in practice. The photo session Try different lighting schemes and different camera settings to discover new ideas and get other points of view. At the moment of photographing is when you can play more with the set already assembled. Editing the final image Select the photos you have taken with the help of Lightroom and then assemble and edit them in Photoshop. You don't have to make any big changes, just clean up any blemishes you see and adjust the contrast, hue and saturation. The amount of retouching you do will also depend on how realistic the image needs to be. Don't forget to upload your finished project to the forum, we'd love to see it! To do this, click on the "Create your project" button. Share both the final image and the phases of your work, adding photos with a brief explanation. If you have doubts, want to ask questions or want to share your ideas, do not hesitate to participate in the forum. Comment on the work of your colleagues and share your progress and achievements. We will also be there as often as possible to give you advice and feedback. See you on the forum! ”

Partial transcription of the video

“Final project Thank you for having come this far. Now we will give you some tips to face your final project. We receive the brief from the client and it is very important that you understand perfectly what is expected of you. Remember that sometimes the client is very clear about what he wants, but other times you don't know very well what you need. That is where you have to help him to redefine his goals. Having a good organization is very important, that's why we advise you that you have a well-defined planning, with partial deliveries, and so you can better reach the final delivery. To g...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Set Design for Product Photography

• Level: Beginner
• 100% positive reviews (10)
• 514 students
• 4 units
• 13 lessons (1h 58m)
• 2 downloads

• Category

  Photography & Video

• Areas

  Art Direction, Creativity, Product Photography, Set Design, Studio Photography