Visual Identity for Brands Inspired by Storytelling

A course by Boo Republic (Marios Georntamilis) , Design Studio

Design Studio. Thessaloniki, Greece.
Joined January 2020

Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales

  • 95% positive reviews (22)
  • 589 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales

“Learn from the past to design the future.”

Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.

In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.

Read more ↓

What will you learn in this online course?

12 lessons & 18 downloads

The Brief
9 minutes, 57 seconds
Ideation and First Draft 1
11 minutes, 52 seconds
Ideation and First Draft 2
11 minutes, 10 seconds
Key Visuals and Logo Design
14 minutes, 26 seconds
Typography and Main Labels
8 minutes, 9 seconds
  • 95% positive reviews (22)
  • 589 students
  • 12 lessons (1h 58m)
  • 18 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop the visual identity for a product inspired by storytelling by creating its logo design, the packaging, and product labels.

Who is this online course for?

This course is ideal for designers or anyone with a product or brand in need of a visual identity.

Requirements and materials

Basic knowledge of design, Adobe Illustrator and Photoshop are required.

To take this course, you need access to the above-mentioned software, paper, and pencil. Optionally, in the fourth unit, Marios teaches analog printing methods, which requires linocut materials, carving tools, ink, and a roller.


Reviews

589 Students
22 Reviews
95% Positive ratings

Boo Republic (Marios Georntamilis)

Boo Republic is a visual communication design studio founded by Marios Georntamilis in Thessaloniki, Greece. He studied product and systems design engineering at the University of the Aegean. With his expertise in the field of visual communications and graphic design, he founded Boo Republic in 2017, where he works with companies to help them create a visual identity in their branding and packaging.

Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Visual Identity and Folklore

    • Designing for a Project: A Suggested Methodology
    • The Brief
    • Ideation and First Draft 1
    • Ideation and First Draft 2
  • U3

    The Design

    • Key Visuals and Logo Design
    • Typography and Main Labels
    • The Packaging
  • U4

    Post-production

    • Creating a Mock-up Using Artisanal Methods
    • Presentation of the Final Deliverables
    • To Learn More: How to Clean Up Your Scanned Image
  • FP

    Final project

    • Visual Identity for Brands Inspired by Storytelling

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

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The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Visual Identity for Brands Inspired by Storytelling. Design course by Boo Republic (Marios Georntamilis)

Visual Identity for Brands Inspired by Storytelling

A course by Boo Republic (Marios Georntamilis)
Design Studio. Thessaloniki, Greece.
Joined January 2020
  • 95% positive reviews (22)
  • 589 students