Digital Lettering Techniques: Geometry and Expression

Color Application

A course by Juan Camilo Hincapié , Graphic Designer and Letterng Specialist

Graphic Designer and Letterng Specialist. Medellín, Colombia.
Joined June 2021
100% positive reviews (12)
311 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Color Application

Overview

“Are you all ready to analyze the details and give color to your project? In this lesson, I'll look at the size and weight of the piece on the poster and look at the best color choice. Then, I will apply the color to each of the three projects to give more value to the design and meet the expectations of the client's brief. ”

In this video lesson Juan Camilo Hincapié addresses the topic: Color Application, which is part of the Domestika online course: Digital Lettering Techniques: Geometry and Expression. Learn three methods for designing letters digitally and create compositions inspired by your favorite music.

Partial transcription of the video

“color application In this lesson we will give more love to our process. This is the space to analyze the details and colors of our work. Accompany me. Let's look at the project with a magnifying glass. Let's pay close attention to the joints, in each of the threads and in the small details. Here we can also polish some things that we see that they need a little more love and little by little we are going to finish the project. Once we have the project ready, it is time to apply the color depending on what the client wants or our personal taste. In this case, I have some tentative colors and...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Digital Lettering Techniques: Geometry and Expression

  • Level: Beginner
  • 100% positive reviews (12)
  • 311 students
  • 4 units
  • 12 lessons (2h 0m)
  • 8 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator
  • Areas

    Branding & Identity, Graphic Design, Lettering, Traditional illustration

Juan Camilo Hincapié

Juan Camilo Hincapié
A course by Juan Camilo Hincapié

Teacher Plus
Graphic Designer and Letterng Specialist

Juan Camilo, known in the art world as Rulo, is a graphic designer with a passion for illustration, typography, and geometric shapes. He is motivated by the expression of letters and different methods for their construction, and is constantly in pursuit of new communicative pathways using words.

He's collaborated with brands like Hatsu, True, Levi's, and Falabella, as well as 23 Hotel and La Solar Festival. He has also won competitions including Talentos con Actitud Dux in 2020. His greatest professional accomplishment to date was as art director of Medellín Marca Ciudad, for which he designed the logo and iconography of his hometown.


  • 100% positive reviews (12)
  • 311 students
  • 12 lessons (2h 0m)
  • 18 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Digital Lettering Techniques: Geometry and Expression. Calligraphy, and Typography course by Juan Camilo Hincapié

Digital Lettering Techniques: Geometry and Expression

A course by Juan Camilo Hincapié
Graphic Designer and Letterng Specialist. Medellín, Colombia.
Joined June 2021
  • 100% positive reviews (12)
  • 311 students