Digital Lettering Techniques: Geometry and Expression
The Brief
A course by Juan Camilo Hincapié , Graphic Designer and Letterng Specialist
About the video: The Brief
Overview
“Let's start with the basics! In this lesson, I will discuss the client's brief that will be the starting point to initiate the design. Then, I will look for a graphical solution for each requirement. My goal will be to show a variety of sounds through graphic design. ”
In this video lesson Juan Camilo Hincapié addresses the topic: The Brief, which is part of the Domestika online course: Digital Lettering Techniques: Geometry and Expression. Learn three methods for designing letters digitally and create compositions inspired by your favorite music.
Partial transcription of the video
“brief In this lesson we will analyze the client brief and we will find a graphic solution for each requirement. Let's start. We now enter the design process for our final piece. We will understand a little better what the client is looking for and we will have a starting point to start our designs. We have a month full of musical experience in which we will show a variety of rhythms for lovers of romantic music, classic salsa and rock. We request three posters for three musical weeks, each encompassing something different: an artist, a genre, and a song. The number one point is romantic mus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering Techniques: Geometry and Expression
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Lettering, Traditional illustration

Juan Camilo Hincapié
A course by Juan Camilo Hincapié
Juan Camilo, known in the art world as Rulo, is a graphic designer with a passion for illustration, typography, and geometric shapes. He is motivated by the expression of letters and different methods for their construction, and is constantly in pursuit of new communicative pathways using words.
He's collaborated with brands like Hatsu, True, Levi's, and Falabella, as well as 23 Hotel and La Solar Festival. He has also won competitions including Talentos con Actitud Dux in 2020. His greatest professional accomplishment to date was as art director of Medellín Marca Ciudad, for which he designed the logo and iconography of his hometown.
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- 311 students
- 12 lessons (2h 0m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever