Digital Lettering Techniques: Geometry and Expression
Free Construction of a Word
A course by Juan Camilo Hincapié , Graphic Designer and Letterng Specialist
About the video: Free Construction of a Word
Overview
“Now let's look at the second technique! First, I will show you several examples of free construction of a word and I will tell you about the process that I carried out in each of them. Then, I will do the reverse path and I will start from the word already designed to show you the step by step that I took to get to design my second poster. ”
In this video lesson Juan Camilo Hincapié addresses the topic: Free Construction of a Word, which is part of the Domestika online course: Digital Lettering Techniques: Geometry and Expression. Learn three methods for designing letters digitally and create compositions inspired by your favorite music.
Partial transcription of the video
“free construction of a word In this lesson I will teach you a technique that will help us find more paths when designing. Accompany me. Next, we will see some examples that will help us for the construction of our second project. We will start this batch of examples talking a little about the construction that I had for what we see on the screen, which was with these three base forms, which are a curve and two draws, which helped me to give fluidity to the curves in order to have a balanced and fluid composition. In this case, with this piece I always like to emphasize in which we have to b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering Techniques: Geometry and Expression
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Lettering, Traditional illustration

Juan Camilo Hincapié
A course by Juan Camilo Hincapié
Juan Camilo, known in the art world as Rulo, is a graphic designer with a passion for illustration, typography, and geometric shapes. He is motivated by the expression of letters and different methods for their construction, and is constantly in pursuit of new communicative pathways using words.
He's collaborated with brands like Hatsu, True, Levi's, and Falabella, as well as 23 Hotel and La Solar Festival. He has also won competitions including Talentos con Actitud Dux in 2020. His greatest professional accomplishment to date was as art director of Medellín Marca Ciudad, for which he designed the logo and iconography of his hometown.
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- 311 students
- 12 lessons (2h 0m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever