Digital Lettering Techniques: Geometry and Expression
Searching for the Concept and Mood Board
A course by Juan Camilo Hincapié , Graphic Designer and Letterng Specialist
About the video: Searching for the Concept and Mood Board
Overview
“It's time to start brainstorming and build a referrer board to design each of the posters! To achieve this, it is important to have images of the artist you choose, since they will be a source of inspiration to face the project. To start with the design of the letters, I will first look for color and shape references that match the artist. Then, I'll define a graphic line for each style. ”
In this video lesson Juan Camilo Hincapié addresses the topic: Searching for the Concept and Mood Board, which is part of the Domestika online course: Digital Lettering Techniques: Geometry and Expression. Learn three methods for designing letters digitally and create compositions inspired by your favorite music.
Partial transcription of the video
“Concept search and mood board Hello, in this lesson we will analyze our referrer board and with this we will have some bases to start with our design. Accompany me. We are going to go more into the matter knowing the concept and the mood board of each of the jobs. As we already know, the artist is José Rómulo Sosa Ortiz, better known as José José. On the screen we see some images of this prince of song in which you can notice a lot of classic elegance, accompanied by a bearing and a very characteristic position in it. It is important to have these types of images about the artist because wi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering Techniques: Geometry and Expression
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Lettering, Traditional illustration

Juan Camilo Hincapié
A course by Juan Camilo Hincapié
Juan Camilo, known in the art world as Rulo, is a graphic designer with a passion for illustration, typography, and geometric shapes. He is motivated by the expression of letters and different methods for their construction, and is constantly in pursuit of new communicative pathways using words.
He's collaborated with brands like Hatsu, True, Levi's, and Falabella, as well as 23 Hotel and La Solar Festival. He has also won competitions including Talentos con Actitud Dux in 2020. His greatest professional accomplishment to date was as art director of Medellín Marca Ciudad, for which he designed the logo and iconography of his hometown.
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- 328 students
- 12 lessons (2h 0m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
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