Introduction to CMF Design: Color, Material, and Finish
Trend Forecasting
A course by Laura Perryman , CMF Design Consultant
About the video: Trend Forecasting
Overview
“You will learn about trends and specifically how visuals can be used to express a visual theme. You will look for some and learn what goes into a visual theme to create a clear aesthetic CMF direction and prepare for storytelling. ”
In this video lesson Laura Perryman addresses the topic: Trend Forecasting, which is part of the Domestika online course: Introduction to CMF Design: Color, Material, and Finish. Learn to create successful product design projects by combining all your senses and bringing them to life in InDesign and Illustrator.
Partial transcription of the video
“Trend Forecasting In this lesson, we'll be covering trend forecasting, how to create a visual trend, and also, how to create visuals to tell a mood or a story specifically for CMF design. Trend forecasting is a really big area. We're going to be looking at what drives trends and how they form, so you get an understanding of how visual trend might build up. We'll go over how trends work and how they then influence, how they build up a visual story, and how they can help us create a strong CMF direction. In this lesson, we'll learn about how to build up a visual story and a narrative. Trends ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CMF Design: Color, Material, and Finish
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Industrial Design, Product Design

Laura Perryman
A course by Laura Perryman
Laura Perryman is the founder and creative director of Colour of Saying, a design studio dedicated to color and materials in experiential design. She studied textile design at the Royal College of Art in London in 2007, and has worked in the CMF industry since. In 2008, she was a senior designer in the color and material concept department for Nokia for two years. A few years later, she was the CMF lead designer at Arrival, an electric vehicle technology company.
Since then, she has gone on to curate CMF palettes for the tech, home, footwear, and interior design industries for clients like Nolii, Vivo footwear, Graphenstone, Panasonic, and Sky. She is also the author of The Colour Bible. She is currently on the board of trustees for The Colour in Design Awards, a non-profit organization for design graduates.
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- Level: Beginner
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