CMF Design for Nolii - Airpod & Airtag Products

CMF Design for Nolii - Airpod & Airtag Products

In collaboration with Nolii, Laura designed a new range of colours providing clear inspiration for CMF surface finish and colour. This enabled Nolii to form a strong visual identity for new products the Airpod & Airtag.

Behind each of the colour combinations Laura used principles of colour theory and types of colour combinations such as Monochromatic (a palette made of lighter and darker tones of the same hue) and Analogous (colours that a close in tone such as a yellow-green and green) to create harmonious yet colourful pairings - helping to extend the brands ethos of 'make tech easy'. These combinations created easy to accept colour pairings on the products when tested with Nolii target audience.

The colours were derived from trend directions set by Laura exploring significant colour areas for product design including blues, pales, peaches and tonal blacks.

If you would like to learn more about this approach join my course on CMF Design.