Visual Content Production for Social Media
Art direction
A course by Eliza Guerra , Photographer, Creative Director, and Entrepreneur
Joined April 2020
Joined April 2020
About the video: Art direction
Overview
“In this class, we will start to assemble the creative planning (mood board) starting with the art direction of the project.”
In this video lesson Eliza Guerra addresses the topic: Art direction, which is part of the Domestika online course: Visual Content Production for Social Media. Learn effective planning to get your ideas off the ground and boost your creative career on social media.
Partial transcription of the video
“running the project In this class, I will develop a creative content plan, which is a kind of mood board or guide for the execution of your project. At Bingo, we produce a document with art direction, object search, agenda. But this document that we are going to make here today It will be a little more comprehensive. What will be in this document? Part of the search for our essence, what caught our attention, the elements, the reference surveys, the insight, the idea described. Then, we go to the art part, decoupage all the contents, what are the elements, what are the objects, if there wil...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Content Production for Social Media
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Category
Marketing & Business -
Areas
Content Marketing, Creativity, Instagram Photography, Marketing, Mobile Photography, Social Media
Eliza Guerra
A course by Eliza Guerra
Eliza Guerra is a creative director, photographer, and entrepreneur from Brazil. After receiving a degree in fashion design, she founded Estúdio Bingo, specialized in creating eye-catching brand content for social media.
Her mission is to tell stories from an innovative perspective capable of sparking debate, while promoting the presence of women in the audiovisual industry and other fields. Throughout her career she has collaborated with companies including Absolut, Itaú, Melissa, and Spotify.
- 100% positive reviews (9)
- 363 students
- 13 lessons (1h 20m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
