Blume
Blume
by Eliza Guerra @_elizawar
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(Automatically translated from Portuguese)
Blume was an original photography project of flowers and women created for creative experimentation by three friends: myself, Eliza Guerra, Mariel Dodd and Maria Cândida Vecchi.
The idea of the project was to produce editorials with different visuals, a bold and colorful storytelling of women + flowers and their variations - not always fragile or romantic, but rather, with strong and unusual appeals.
Translating new forms of the concept of "feminine." Using flowers as an element while simultaneously surpassing the romantic expectations associated with them. And with each new editorial, a new woman whose personality is highlighted.
As a result of this project, the brands Amaro and Aramez invited the Blume team to produce editorials, giving complete creative freedom to the project's Creators.
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Blume was an authorial photography project of flowers and women created for creative experimentation by three friends: Eliza Guerra, Mariel Dodd, and Maria Cândida Vecchi.
The idea of the project was to produce editorials with different visuals, featuring bold and colorful storytelling of women and flowers in their various forms—not always fragile or romantic, but with strong and unusual appeals.
The project aimed to translate new forms of the "feminine" concept, using flowers as an element while going beyond the romantic expectations typically associated with them. With each new editorial, a new woman's personality is highlighted.
As a result of this project, the Amaro and Aramez brands invited the Blume team to produce editorials, granting the project's creators complete creative freedom.
Blume foi um projeto autoral de fotografia de flores e mulheres criado para experimentação criativa de três amigas: eu Eliza Guerra, Mariel Dodd e Maria Cândida Vecchi.
A ideia do projeto foi produzir editoriais com visuais diferentes, um storytelling ousado e colorido de mulheres + flores e suas variações - nem sempre frágeis ou românticas, mas sim, com apelos fortes e inusitados.
Traduzir novas formas do conceito “feminino”. Usando flores como elemento mas ao mesmo tempo superando as expectativas românticas vinculadas a ela. E a cada novo editorial uma nova mulher para ter a personalidade realçada.
Como resultado desse projeto, as marcas Amaro e Aramez convidaram a equipe do Blume para produzir editoriais dando toda a liberdade criativa para as Criadoras do projeto.
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Blume was an authorial photography project of flowers and women created for creative experimentation by three friends: Eliza Guerra, Mariel Dodd, and Maria Cândida Vecchi.
The idea of the project was to produce editorials with different visuals, featuring bold and colorful storytelling of women and flowers in their various forms—not always fragile or romantic, but with strong and unusual appeals.
The project aimed to translate new forms of the "feminine" concept, using flowers as an element while going beyond the romantic expectations typically associated with them. With each new editorial, a new woman's personality is highlighted.
As a result of this project, the Amaro and Aramez brands invited the Blume team to produce editorials, granting the project's creators complete creative freedom.
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