Visual Content Production for Social Media
Looking for the big idea
A course by Eliza Guerra , Photographer, Creative Director, and Entrepreneur
Joined April 2020
About the video: Looking for the big idea
Overview
“From your repertoire of personal and professional references, you can create a starting point to gain insight into your project.”
In this video lesson Eliza Guerra addresses the topic: Looking for the big idea, which is part of the Domestika online course: Visual Content Production for Social Media. Learn effective planning to get your ideas off the ground and boost your creative career on social media.
Partial transcription of the video
“looking for the big idea This class is dedicated to defining my final project. For this, I will use a technique called "brainstorming", who can say that it is "mental storm" or "brainstorm". It is a technique that is usually done with more people, but you can do it yourself too, and it helps you unlock your mind and come up with more creative ideas. I confess that I was quite blocked to decide what I was going to do for the final project, but after I did the research of my essence, I also looked for my creative references and I took notes after each step, now, I feel much safer to do this b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Content Production for Social Media
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Category
Marketing & Business -
Areas
Content Marketing, Creativity, Instagram Photography, Marketing, Mobile Photography, Social Media

Eliza Guerra
A course by Eliza Guerra
Eliza Guerra is a creative director, photographer, and entrepreneur from Brazil. After receiving a degree in fashion design, she founded Estúdio Bingo, specialized in creating eye-catching brand content for social media.
Her mission is to tell stories from an innovative perspective capable of sparking debate, while promoting the presence of women in the audiovisual industry and other fields. Throughout her career she has collaborated with companies including Absolut, Itaú, Melissa, and Spotify.
- 100% positive reviews (9)
- 363 students
- 13 lessons (1h 20m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever