Visual Content Production for Social Media
Searching for your essence
A course by Eliza Guerra , Photographer, Creative Director, and Entrepreneur
Joined April 2020
About the video: Searching for your essence
Overview
“When it comes to finding an authorial project, you need to connect with its essence! In this class, I will give you tips on how to find what motivates your work.”
In this video lesson Eliza Guerra addresses the topic: Searching for your essence, which is part of the Domestika online course: Visual Content Production for Social Media. Learn effective planning to get your ideas off the ground and boost your creative career on social media.
Partial transcription of the video
“Searching for your essence Creating a project from scratch can be extremely challenging, but it is very important to keep in mind that we are never leaving anywhere. There are two things always present. First, our creativity and second, our personal baggage. The sum of her, her focus and her goal will result in an amazing project. creative processes Now, I want to talk about creative processes. They can be a tool to create unique projects and still connected with its essence. This same process can be applied not only to a personal project, but for creating campaigns, editorials for brands a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Content Production for Social Media
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Category
Marketing & Business -
Areas
Content Marketing, Creativity, Instagram Photography, Marketing, Mobile Photography, Social Media

Eliza Guerra
A course by Eliza Guerra
Eliza Guerra is a creative director, photographer, and entrepreneur from Brazil. After receiving a degree in fashion design, she founded Estúdio Bingo, specialized in creating eye-catching brand content for social media.
Her mission is to tell stories from an innovative perspective capable of sparking debate, while promoting the presence of women in the audiovisual industry and other fields. Throughout her career she has collaborated with companies including Absolut, Itaú, Melissa, and Spotify.
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- 363 students
- 13 lessons (1h 20m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever