Vector Illustration for Beginners
Conceptualization of identity
A course by Aarón Martínez
About the video: Conceptualization of identity
Overview
“Here we will define the concept of our identity and we will make a sketch to define the character or sign that will be the protagonist of it.”
In this video lesson Aarón Martínez addresses the topic: Conceptualization of identity, which is part of the Domestika online course: Vector Illustration for Beginners. Learn the basics of digital illustration with Adobe Illustrator.
Partial transcription of the video
“UNIT 6 CONCEPTUALIZING OUR BRAND IDENTITY In this lesson we'll define the concept of our identity, which can be of a person, product or service. Let's start. In this case I want to create an identity for beachwear, for this type of shorts or Bermudas. They have quite interesting colors. The details are pretty good and they look great, playing with the dots, generating textures... Here we have spring rolls, some elements of Japanese food, so we can do something interesting for this, and I'm going to use a duck as a character. Lately I've been a bit obsessed with ducks. I'm doing an art toy a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vector Illustration for Beginners
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Traditional illustration, Vector Illustration

Aarón Martínez
A course by Aarón Martínez
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- 29,258 students
- 36 lessons (8h 3m)
- 15 additional resources (12 files)
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- Audio: Spanish, English
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- Level: Beginner
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- Updated on 12/09/2020