Colorful Retail Space Design
The Brand DNA 1
A course by Anna Broeng , Retail Designer and 3D Artist
About the video: The Brand DNA 1
Overview
“In this lesson, you will learn how to create a brand DNA analysis and translate the DNA into a store design concept.”
In this video lesson Anna Broeng addresses the topic: The Brand DNA 1, which is part of the Domestika online course: Colorful Retail Space Design. Learn to analyze a brand’s DNA and translate it into a unique store design concept that balances innovative shapes and materials to improve the customer experience.
Partial transcription of the video
“ The Brand DNA In this lesson, I'll teach you about brand DNA and how you can translate this into a store design concept. First, I'll explain to you what a brand DNA consists of. Here you have the brand DNA model. First, we will go through what is inside the business. This means who we are as a brand, what we want to be, and what we want to communicate to our people. It's our code. This consists of why we exist, which is the essence of the brand and its reason for being, it's its aspiration and what it aspires to become, and then it's the brand's values, which is the brand's belief system,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Colorful Retail Space Design
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Category
Architecture & Spaces -
Software
Adobe Photoshop, pCon-planner -
Areas
Color Theory, Interior Architecture, Interior Design, Retail Design, Spatial Design
Anna Broeng
A course by Anna Broeng
Anna Broeng is a Danish retail designer and 3D artist living in Copenhagen. Despite studying to be a nurse, Anna always knew she was destined for a creative career and, as a teenager, dreamed of designing window displays and stores. She went on to study retail design at Westerdals School Of Arts, Communication and Technology and, after graduating, began working as an intern for Salvatore Ferragamo in the visual merchandising and windows department. She worked at various interior design firms including Design Circus before landing her current role of spatial designer at Montana Furniture, where she works part-time alongside offering freelance design concepts to clients around the world.
Anna has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration, Metropolis, and more. She also worked on a film for the Fashion Film Festival Milano and shares her designs with over 14K followers on Instagram.
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- 1,093 students
- 15 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
Adobe Photoshop
pCon-planner
