Colorful Retail Space Design
Spatial Planning
A course by Anna Broeng , Retail Designer and 3D Artist
About the video: Spatial Planning
Overview
“In this lesson, you will learn the importance of creating different zones within a store. I will talk about focal points and the customer journey map. ”
In this video lesson Anna Broeng addresses the topic: Spatial Planning, which is part of the Domestika online course: Colorful Retail Space Design. Learn to analyze a brand’s DNA and translate it into a unique store design concept that balances innovative shapes and materials to improve the customer experience.
Partial transcription of the video
“ Spatial Planning We have created our mood boards. Now we'll move on to creating our store and doing the spatial planning. Firstly, we'll go into zones. You can use zones inside the store to create different areas and product category zones. A zoning strategy is a tool used to easily guide the customers around the store and having easy access to different product categories. It also acts as a speed breaker to influence the customers to stay longer inside the store. In general, when we're thinking about zones, this is where we'll place all the different elements, the products inside the sto...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Colorful Retail Space Design
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Category
Architecture & Spaces -
Software
Adobe Photoshop, pCon-planner -
Areas
Color Theory, Interior Architecture, Interior Design, Retail Design, Spatial Design
Anna Broeng
A course by Anna Broeng
Anna Broeng is a Danish retail designer and 3D artist living in Copenhagen. Despite studying to be a nurse, Anna always knew she was destined for a creative career and, as a teenager, dreamed of designing window displays and stores. She went on to study retail design at Westerdals School Of Arts, Communication and Technology and, after graduating, began working as an intern for Salvatore Ferragamo in the visual merchandising and windows department. She worked at various interior design firms including Design Circus before landing her current role of spatial designer at Montana Furniture, where she works part-time alongside offering freelance design concepts to clients around the world.
Anna has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration, Metropolis, and more. She also worked on a film for the Fashion Film Festival Milano and shares her designs with over 14K followers on Instagram.
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- 15 lessons (3h 20m)
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- Audio: English
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- Level: Beginner
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Adobe Photoshop
pCon-planner
