Colorful Retail Space Design
Customer Experiences
A course by Anna Broeng , Retail Designer and 3D Artist
About the video: Customer Experiences
Overview
“In this lesson, I will explain how to achieve knowledge and tools to enhance the shopping experience and attract more customers. ”
In this video lesson Anna Broeng addresses the topic: Customer Experiences, which is part of the Domestika online course: Colorful Retail Space Design. Learn to analyze a brand’s DNA and translate it into a unique store design concept that balances innovative shapes and materials to improve the customer experience.
Partial transcription of the video
“ Customer Experiences In this lesson, I'll teach you about retail customer experiences. You might not know what retail customer experiences are but for a long time, the brick-and-mortar industry has been struggling. Today, when we're designing a store, we cannot just create a store, we have to think about the whole experience when you're entering a store and the whole customer journey. In this lesson, I'll give you examples of how we can create experiences for the customers inside the store. There are different retail customer experiences. I've taken Martin Lindstrøm, who is a Danish brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Colorful Retail Space Design
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Category
Architecture & Spaces -
Software
Adobe Photoshop, pCon-planner -
Areas
Color Theory, Interior Architecture, Interior Design, Retail Design, Spatial Design
Anna Broeng
A course by Anna Broeng
Anna Broeng is a Danish retail designer and 3D artist living in Copenhagen. Despite studying to be a nurse, Anna always knew she was destined for a creative career and, as a teenager, dreamed of designing window displays and stores. She went on to study retail design at Westerdals School Of Arts, Communication and Technology and, after graduating, began working as an intern for Salvatore Ferragamo in the visual merchandising and windows department. She worked at various interior design firms including Design Circus before landing her current role of spatial designer at Montana Furniture, where she works part-time alongside offering freelance design concepts to clients around the world.
Anna has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration, Metropolis, and more. She also worked on a film for the Fashion Film Festival Milano and shares her designs with over 14K followers on Instagram.
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- 15 lessons (3h 20m)
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- Audio: English
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- Level: Beginner
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Adobe Photoshop
pCon-planner
