Business Strategy for Creatives: How to Sell Your Art Online
Brand Cohesiveness
A course by Simply, Katy , Artist and Business Owner
About the video: Brand Cohesiveness
Overview
“Let's discuss the importance of having a cohesive brand and how it can help to generate more sales. ”
In this video lesson Simply, Katy addresses the topic: Brand Cohesiveness , which is part of the Domestika online course: Business Strategy for Creatives: How to Sell Your Art Online. Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms..
Partial transcription of the video
“Brand Cohesiveness In this lesson, it's now time for us to look at brand cohesiveness. It is important that all our branding is consistent. Every little detail matters. Brand Cohesiveness As we previously discussed how having a strong brand identity can help to generate a strong customer basis, it's all-important for us to know how to have a cohesive brand on our websites and social pages. Having a consistent brand identity has been significantly known to increase sales by as much as 33%. Having a consistent brand leads to having a strong brand recognition with your customers. One of the ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: How to Sell Your Art Online
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Category
Illustration, Marketing & Business -
Areas
Business, Creative Consulting, Digital Illustration, Digital Marketing, Marketing, Portfolio Development, Traditional illustration

Simply, Katy
A course by Simply, Katy
Katy Alcock is an artist and business owner from the UK, specializing in digital illustration. While at university, she started exhibiting her art work online, and after graduating with a degree in surface pattern design and working for different companies, she found her niche in travel-related art. Not long after, she chose to sell her own art prints online, and Simply, Katy was born.
She sells her work on her website, Etsy and Instagram. Before starting her business, Katy worked as an in-house designer for Primark, Asda and Matalan before working at card company Ling Design.
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