Business Strategy for Creatives: How to Sell Your Art Online
Know Your Product
A course by Simply, Katy , Artist and Business Owner
About the video: Know Your Product
Overview
“Let's establish the type of products you want to sell and why it’s important to know your product inside and out.”
In this video lesson Simply, Katy addresses the topic: Know Your Product, which is part of the Domestika online course: Business Strategy for Creatives: How to Sell Your Art Online. Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms..
Partial transcription of the video
“Know Your Product In this lesson, I’ll show you the importance of knowing your product and how important it is to know this upfront. Knowing your product is the number one thing to think about when starting your business. By understanding your product, you're able to market it, make sure it's right for the customer, and that you're happy with how the product looks. When developing my product range for Simply, Katy, I've tested and tried a large range of different products to find the products that were best for my business. Before you're able to start building your brand, you need to know w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: How to Sell Your Art Online
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Category
Illustration, Marketing & Business -
Areas
Business, Creative Consulting, Digital Illustration, Digital Marketing, Marketing, Portfolio Development, Traditional illustration

Simply, Katy
A course by Simply, Katy
Katy Alcock is an artist and business owner from the UK, specializing in digital illustration. While at university, she started exhibiting her art work online, and after graduating with a degree in surface pattern design and working for different companies, she found her niche in travel-related art. Not long after, she chose to sell her own art prints online, and Simply, Katy was born.
She sells her work on her website, Etsy and Instagram. Before starting her business, Katy worked as an in-house designer for Primark, Asda and Matalan before working at card company Ling Design.
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- 15 lessons (1h 58m)
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- Audio: English
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- Level: Beginner
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