Graphic Design for Beginners
Laws of perception (Gestalt)
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Laws of perception (Gestalt)
Overview
“Now we are going to talk about how we perceive images. To do this, I will tell you about Gestalt, a famous school of psychological thought.”
In this video lesson Silvia Ferpal addresses the topic: Laws of perception (Gestalt), which is part of the Domestika online course: Graphic Design for Beginners. Learn the fundamentals of design by giving shape to your ideas with images, typography, color, and composition.
Partial transcription of the video
“Laws of Perception (Gestalt) Everything we design consists of a basic list of elements. Point, line, contour, direction, color, textures, dimension, scale, and motion, but how do we make all these elements make sense in the brain and we don't interpret them as a jumble of things? Much of what we know about human perception in images we owe it to a school of thought called Gestalt. They used psychological experimentation to understand how humans look at images. One of the principles is that images are made up of small things that we can see in isolation. But when we change one of those littl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design for Beginners
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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- Level: Beginner
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