Graphic Design for Beginners
Schemes that work
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Schemes that work
Overview
“Next, we will talk about some ways to make our composition interesting. We will also see how these resources are used in other disciplines such as cinema.”
In this video lesson Silvia Ferpal addresses the topic: Schemes that work, which is part of the Domestika online course: Graphic Design for Beginners. Learn the fundamentals of design by giving shape to your ideas with images, typography, color, and composition.
Partial transcription of the video
“Systems that work We have seen balance in composition, now I want to talk to you about some systems or tricks that will make our compositions more appealing. When we lay out the elements of a book, a poster or web page, we must think of what we want the viewer to look at. This resource of directing the viewer's eye was widely used in advertising in the 1960s. One thing invades the entire composition and it really stands out, so you can’t miss it. All viewers will know where to look. The famous designer Lucian Bernhard used this resource a lot. For the Faber-Castell pencil brand, instead of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design for Beginners
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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