Expressive Illustration and Lettering for Editorial Design
Art Direction
A course by Justin Poulter , Graphic Artist
About the video: Art Direction
Overview
“Now it's time to study your mood board. You will be making decisions about which examples of typography and illustration work well together and how these could be reinterpreted in your own style.”
In this video lesson Justin Poulter addresses the topic: Art Direction, which is part of the Domestika online course: Expressive Illustration and Lettering for Editorial Design. Explore the sweet spot between art and design by learning how to create memorable book covers with Procreate and Adobe Illustrator.
Partial transcription of the video
“Art Direction We have our mood boards finished. Now we'll spend time deciding which parts of them we want to use to influence our final illustration. This part of the process we call art direction. This is very important because we decide on which direction we'd like to take our work and saves us from pursuing loads of other directions that might not work. When you work for a client, you'll work with an art director on the client-side. This person will guide your process so that you can focus on doing the illustration design work. Here, because this is our own project, we'll be our own art ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Expressive Illustration and Lettering for Editorial Design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator, Procreate -
Areas
Digital Illustration, Editorial Design, Editorial Illustration, Hand Lettering, Lettering, Poster Design, Vector Illustration
Justin Poulter
A course by Justin Poulter
Justin Poulter is a London-based graphic artist from Capetown, South Africa. Growing up, he loved to draw and always knew he wanted to be an artist. He eventually went on to study communication design at Cape Peninsula University of Technology, where he discovered a love for commercial illustrations that inspired his career.
Justin’s work combines illustrations with hand-drawn typography. With over 10 years of experience in his field, he’s designed a book cover for the Britannica Books, and a coloring book for National Geographic. He’s also created illustrations for Nike, Levis, Bud Light, Cadbury, and Delta.
- 100% positive reviews (31)
- 986 students
- 21 lessons (3h 38m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Procreate
