Introduction to Product Design
Product communication
A course by Goula / Figuera , Design Studio
About the video: Product communication
Overview
“In the world of design, it is not enough to have good ideas, you also have to know how to present them. Whether to show your work to a client, to your followers on the networks or to the press, it is very important to take care of the two key aspects in the communication of a product: storytelling and photography.”
In this video lesson Goula / Figuera addresses the topic: Product communication, which is part of the Domestika online course: Introduction to Product Design. Discover every stage in the product design process, from the interpretation of a brief to the creation of the prototype.
Partial transcription of the video
“Product communication In the world of design, it is not enough to have good ideas, but you also have to know how to present and communicate them. Whether you want to communicate your project on your social networks, to a client, on your website, it is very important that we take into account the two key aspects of communication in product design: storytelling and photography. It is proven that products with a good story behind they are the ones that are sold the most. This is what the "storytelling" of the product takes care of. Normally we believe that "storytelling" comes from before, tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Product Design
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Category
Design -
Areas
Design, Design Management, Industrial Design, Product Design
Goula / Figuera
A course by Goula / Figuera
Goula / Figuera is a contemporary product design studio and creative consultancy for businesses and limited edition items founded by Pablo Figuera and Álvaro Goula in Barcelona. In 2018, excited about taking things to the next level and being able to control the production and commercialization of their ideas, the business partners presented GOFI, a publisher which now distributes their products internationally.
Their work has appeared in publications and international exhibitions in cities such as Stockholm, Frankfurt, and Milan, and they have been awarded with the Delta de Oro, Design Plus, Premio Injuve, and Lexus Design Award, among others. Alongside his work as a designer, Pablo Figuera also teaches project and design fundamentals at Elisava, as well as collaborating with the IED Barcelona.
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- 2,120 students
- 14 lessons (2h 47m)
- 25 additional resources (10 files)
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- Audio: Spanish
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- Level: Beginner
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