Design of Kawaii-Style Characters
What is a pet or "Yuru Kyara"?
A course by Estudio Kudasai , Illustrators and Designers
About the video: What is a pet or "Yuru Kyara"?
Overview
“In this lesson we will talk about pets, or as the Japanese call them, the Yuru-Kyara. What do they do? What are they for? Which represent?”
In this video lesson Estudio Kudasai addresses the topic: What is a pet or "Yuru Kyara"?, which is part of the Domestika online course: Design of Kawaii-Style Characters. Learn to create adorable characters inspired by Japanese culture.
Partial transcription of the video
“In this lesson. we'll discuss mascots. called yuru-kiara in Japan. The term originates from the adjective yurui. which means loose or relaxed. reflecting their playful nature. and kiara. which means character in English. Characters or mascots can be found on any type of product. promoting all kinds of items. even in social campaigns. The key aspect of these characters is that their soft appearance enhances communication with the public. With a gentle look. it enhances public communication. allowing messages to be conveyed directly and effectively to the audience. These mascots are frequentl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Kawaii-Style Characters
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Design, Manga, Traditional illustration, Vector Illustration
Estudio Kudasai
A course by Estudio Kudasai
Azul Piñeiro was embarking on her career as a children's illustrator when she decided to found Estudio Kudasai with graphic designer Carlos Higuera. Thanks to their shared passion for Japanese culture and aesthetics, they decided to specialize in kawaii-style illustration.
They didn’t have to wait long before an opportunity to live in Tokyo arose. Immersed in Japan’s visual culture and aesthetics, they decided to focus their efforts on disassociating the kawaii style from the concept of something childish to position it in the market as a communication tool for all ages.
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- 12 lessons (1h 54m)
- 8 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe IllustratorCategory
Areas
