Design of Kawaii-Style Characters

A course by Estudio Kudasai
Illustrators and designers. Buenos Aires, Argentina.
Joined March 2018
, Illustrators and designers

Learn to create adorable characters inspired by Japanese culture

  • Spanish with subtitles in English
  • 97% Positive reviews (360)
  • 4012 students
Design of Kawaii-Style Characters

Learn to create adorable characters inspired by Japanese culture

Spanish with subtitles in English
  • 97% Positive reviews (360)
  • 4012 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 12 Lessons (1h 54m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever
  • Certificate upon completion of the course

Azul Piñeiro and Carlos Higuera -silustrators, designers and founders of Estudio Kudasai- are true passionate about the kawaii style and everything related to Japan. Their love for Japanese culture has led them to develop a style strongly influenced by the eastern country, which has opened the doors to work with clients such as Cartoon Network, Papumba or Disney Latin America.

In this course you will be taught to develop the kawaii illustration style by focusing on the character design. You will learn to draw all your facial expressions and your particular anatomy by playing with the proportions of the body. In addition, you will see how to make adorable animals and design the mascot of a brand.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What is this "kawaii"?
  • U3
    U3. Character from end to end
  • U4
    U4. Animals and pets
  • FP
    FP Final Project
View details

You will start knowing the work of Azul and Carlos, who will also tell you about their influences and their experiences living in Japan. You will also discover what kawaii means and what that style implies.

Afterwards, you will work with the expressions of your characters. And then, you will make your first kawaii character from start to finish.

Azul and Carlos will talk about colors, lines, plots and other resources that you can use to set and create your characters.

Next, you will learn to create animal characters - standing on two legs or on four legs - and you will see what are the "Yuru Kyara", the representative mascots of brands, entities, events and prefectures of Japan. And you will learn how to make your own pet for a brand.

What is this course's project?

You will design a character in kawaii style from end to end, with a specific purpose.

Projects by course students

Who is it for?

Designers, illustrators, lovers of Japanese culture and anyone interested in the process of creating characters.

What you need

Previous knowledge of illustration is not necessary, although it is advisable to have basic knowledge of Illustrator.


4012 Students
360 Reviews
97% Positive ratings

Estudio Kudasai

A course by Estudio Kudasai

Illustrators and designers

Azul Piñeiro took his first steps as a child illustrator when he decided to found Carlos Higuera-graphic designer- Estudio Kudasai. Both shared a strong passion for Japanese visual culture and aesthetics and this is how they decided to specialize in kawaii style illustration.

They were soon given the opportunity to move to Tokyo for a while, where they got soaked in Japanese visual culture and decided to put all their effort into untying the childish vision that the West has of the kawaii style, to position it as a communication tool for all markets and ages.


  • U1


    • Presentation.
    • Influences
  • U2

    What is this "kawaii"?

    • What is this kawaii?
    • The formula of tenderness
    • Expressions that give life to our characters
  • U3

    Character from end to end

    • Head and body
    • Image and likeness
    • Colors, lines and wefts - part 1
    • Colors, lines and wefts - part 2
  • U4

    Animals and pets

    • Zoological kawaii: Illustrating animals
    • What is a pet or "Yuru Kyara"?
    • Where to start?
  • FP

    Final Project

    • Character design kawaii

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Design of Kawaii-Style Characters. A Illustration course by Estudio Kudasai

Design of Kawaii-Style Characters

A course by Estudio Kudasai
Illustrators and designers. Buenos Aires, Argentina.
Joined March 2018
  • 97% Positive reviews (360)
  • 4012 students